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Bibliographic Details

Title: Big Data, Smart Data, Stupid Data. comment (vraiment) valoriser vos donn�es
Publisher: DUNOD
Publication Date: 2018
Language: French
ISBN 10: 2100773518
ISBN 13: 9782100773510
Binding: Soft cover
Condition: good

About this title

Synopsis

Demain, tout, absolument tout, produira de la data. Les entreprises qui sauront s'en servir r�ussiront. Les autres dispara�tront. Vous souhaitez d�coller et r�ussir ? Ce livre est fait pour vous ! Pratique et piquant, il vous guidera �tape par �tape. Pour r�ussir, il vous faut tout bousculer : vos proc�dures, vos talents, votre culture... jusqu'� votre proposition de valeur ! Strat�gies, ex�cution, casting, contraintes r�glementaires... ce petit manuel traitera de tout, sans tabou, pour vous permettre d'aller droit au but ! N'attendez plus, lancez-vous ! - Le ph�nom�ne " Big Data " fait couler beaucoup d'encre, mais engendre, � date, peu de gains business. Pourquoi ? - Quels sont les ingr�dients pour r�ussir ? De la strat�gie (" faire mieux, ou faire autrement ? "), � l'ex�cution (" priorisation des cas d'usage "), en passant par la culture et l'organisation (" profils, positionnements, valeurs "). - R�glementation europ�enne sur la data (GDPR, en application le mai 2018). Qu'est-ce qu'elle comporte (ex : article 20 sur la portabilit� des donn�es ") ? Comment r�agir, et la tourner en opportunit� ?

About the Author

Chief Marketing, Digital and Customer Officer chez AXA France. Enseignant � HEC et � l'ENSAE(Traffic, Conversion and Loyalty. Raw data for digital marketing). Auteur de 2 livres chez Dunod : " Webanalyse : des donn�es � l'action " et " L'affiliation : b�tir, administrer et r�ussir un programme efficace ".

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