Big Data in Small Business (Hardcover)

Language: English

Published by Edward Elgar Publishing Ltd, Cheltenham, 2021

183910015X / 9781839100154

  • Hardcover
  • New
See all details

Seller: Grand Eagle Retail, Bensenville, IL, U.S.A.Grand Eagle Retail

5-star seller

AbeBooks seller since October 12, 2005

Hardcover

Condition: New

£ 166.43

 Free Shipping 
Ships within U.S.A.

Quantity: 1 available

Add to basket
Free 30-day returns

Item description from seller

Hardcover. This important book considers the ways in which small and medium-sized enterprises (SMEs) can thrive in the age of big data. To address this central issue from multiple viewpoints, the editors introduce a collection of experiences, insights, and guidelines from a variety of expert researchers, each of whom provides a piece to solve this puzzle.Contributions address the limitations faced by SMEs in their access to data and demonstrate that the key to overcoming this issue is to be aware of these limitations, to work within them, and to use them to think creatively about how to overcome obstacles in new ways. They discuss Artificial Intelligence, revenue blueprinting, GDPR compliance, and other key topics related to the relationships between SMEs and data. Offering ideas to inspire big data-driven success by SMEs making smaller investments, the book argues that there must be a place for ordinary data-driven journeys that are available to firms of any size.Stimulating further thought and action, Big Data in Small Business will be of great interest to academics, researchers, and practitioners in areas such as strategic management, organizational and innovation studies, marketing, and sales. The ideas and information in this book will help fill knowledge gaps related to important aspects of capabilities, functions, and transformations of big data that drive business growth. This important book considers the ways in which small and medium-sized enterprises (SMEs) can thrive in the age of big data. To address this central issue from multiple viewpoints, the editors introduce a collection of experiences, insights, and guidelines from a variety of expert researchers, each of whom provides a piece to solve this puzzle. Shipping may be from multiple locations in the US or from the UK, depending on stock availability.…

Seller Inventory # 9781839100154

Title
Big Data in Small Business (Hardcover)
Author
Carsten Lund Pedersen
Publisher
Edward Elgar Publishing Ltd, Cheltenham
Publication year
2021
Condition
new
Binding
Hardcover
Language
English
ISBN 10
183910015X
ISBN 13
9781839100154

Grand Eagle Retail

Bensenville, IL, U.S.A.

5-star seller

AbeBooks seller since October 12, 2005

Shipping rates within U.S.A.

Item6 to 14 business days6 to 16 business days
First item£ 0.00£ 0.00
Delivery times are set by sellers and vary by carrier and location. Orders passing through Customs may face delays and buyers are responsible for any associated duties or fees. Sellers may contact you regarding additional charges to cover any increased costs to ship your items.

Payment methods

  • Visa
  • Mastercard
  • American Express
  • Apple Pay
  • Google Pay

Seller's business information

APOLLO ONLINE CORP.

605 Geddes Street
Wilmington, DE U.S.A. 19805