Big Data in Small Business: Data-Driven Growth in Small and Medium-Sized Enterprises - Hardcover

Hardcover

ISBN 10: 183910015X ISBN 13: 9781839100154

Publisher: Edward Elgar Publishing Ltd, 2021

Synopsis

This important book considers the ways in which small and medium-sized enterprises (SMEs) can thrive in the age of big data. To address this central issue from multiple viewpoints, the editors introduce a collection of experiences, insights, and guidelines from a variety of expert researchers, each of whom provides a piece to solve this puzzle.

Contributions address the limitations faced by SMEs in their access to data and demonstrate that the key to overcoming this issue is to be aware of these limitations, to work within them, and to use them to think creatively about how to overcome obstacles in new ways. They discuss Artificial Intelligence, revenue blueprinting, GDPR compliance, and other key topics related to the relationships between SMEs and data. Offering ideas to inspire big data-driven success by SMEs making smaller investments, the book argues that there must be a place for “ordinary” data-driven journeys that are available to firms of any size.

Stimulating further thought and action, Big Data in Small Business will be of great interest to academics, researchers, and practitioners in areas such as strategic management, organizational and innovation studies, marketing, and sales. The ideas and information in this book will help fill knowledge gaps related to important aspects of capabilities, functions, and transformations of big data that drive business growth.

About this title

About the Author

Edited by Carsten Lund Pedersen, Assistant Professor, Copenhagen Business School, Denmark, Adam Lindgreen, Professor, Copenhagen Business School, Denmark and Extraordinary Professor, Gordon Institute of Business Science, University of Pretoria, South Africa, Thomas Ritter, Professor, and Torsten Ringberg, Professor, Copenhagen Business School, Denmark

Edition details

• Publisher: Edward Elgar Publishing Ltd
• Publication date: 2021
• Language: English
• ISBN 10: 183910015X
• ISBN 13: 9781839100154
• Binding: Hardcover
• Number of pages: 272
• Editor: Lund Pedersen Carsten, Lindgreen Adam, Ritter Thomas, Ringberg Torsten