Big Data in Small Business - Data-Driven Growth in Small and Medium-Sized Enterprises
Language: English
Published by Edward Elgar Publishing Ltd, 2021
- Softcover
- New
Condition: New
£ 142.18
Quantity: Over 20 available
Add to basketItem description from seller
This important book considers the ways in which small and medium-sized enterprises (SMEs) can thrive in the age of big data. To address this central issue from multiple viewpoints, the editors introduce a collection of experiences, insights, and guidelines .
Seller Inventory # 597036114
- Title
- Big Data in Small Business - Data-Driven Growth in Small and Medium-Sized Enterprises
- Author
- Carsten Lund Pedersen|Adam Lindgreen|Thomas Ritter|Torsten Ringberg
- Publisher
- Edward Elgar Publishing Ltd
- Publication year
- 2021
- Condition
- New
- Binding
- Einband - fest (Hardcover)
- Language
- English
- ISBN 10
- 183910015X
- ISBN 13
- 9781839100154
Contributions address the limitations faced by SMEs in their access to data and demonstrate that the key to overcoming this issue is to be aware of these limitations, to work within them, and to use them to think creatively about how to overcome obstacles in new ways. They discuss Artificial Intelligence, revenue blueprinting, GDPR compliance, and other key topics related to the relationships between SMEs and data. Offering ideas to inspire big data-driven success by SMEs making smaller investments, the book argues that there must be a place for “ordinary” data-driven journeys that are available to firms of any size.
Stimulating further thought and action, Big Data in Small Business will be of great interest to academics, researchers, and practitioners in areas such as strategic management, organizational and innovation studies, marketing, and sales. The ideas and information in this book will help fill knowledge gaps related to important aspects of capabilities, functions, and transformations of big data that drive business growth.
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