Big Data, Big Innovation: Enabling Competitive Differentiation Through Business Analytics (Wiley and Sas Business Series)

Stubbs, Evan

ISBN 10: 111872464X / ISBN 13: 9781118724644

Published by John Wiley and Sons, 2014

About this Item

This is an ex-library book and may have the usual library/used-book markings inside.This book has hardback covers. In good all round condition. No dust jacket. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,500grams, ISBN:9781118724644.

Seller Inventory # 5833553

Bibliographic Details

• Title: Big Data, Big Innovation: Enabling Competitive Differentiation Through Business Analytics (Wiley and Sas Business Series)
• Publisher: John Wiley and Sons
• Publication Date: 2014
• Language: English
• ISBN 10: 111872464X
• ISBN 13: 9781118724644
• Binding: Hardcover
• Condition: Good
• Weight: 500 grams
• Seller catalogs:
  • Business

About this title

Synopsis

A practical guide to leveraging your data to spur innovation and growth

Your business generates reams of data, but what do you do with it? Reporting is only the beginning. Your data holds the key to innovation and growth – you just need the proper analytics. In Big Data, Big Innovation: Enabling Competitive Differentiation Through Business Analytics, author Evan Stubbs explores the potential gold hiding in your un-mined data. As Chief Analytics Officer for SAS Australia/New Zealand, Stubbs brings an industry insider's perspective to guide you through pattern recognition, analysis, and implementation.

Big Data, Big Innovation: Enabling Competitive Differentiation Through Business Analytics details a groundbreaking approach to ensuring your company's upward trajectory. Use this guide to leverage your customer information, financial reports, performance metrics, and more to build a rock-solid foundation for future growth.

• Build an effective analytics team, and empower them with the right tools
• Learn how big data drives both evolutionary and revolutionary innovation, and who should be responsible
• Identify data collection and analysis opportunities and implement action plans
• Design the platform that suits your company's current and future needs
• Quantify performance with statistics, programming, and research for a more complete picture of operations

Effective management means combining data, people, and analytics to create a synergistic force for innovation and growth. If you want your company to move forward with confidence, Big Data, Big Innovation: Enabling Competitive Differentiation Through Business Analytics can show you how to use what you already have and acquire what you need to succeed.

About the Author

EVAN STUBBS is the Chief Analytics Officer for SAS Australia/New Zealand and a board member of the Institute of Analytics Professionals of Australia. He has driven innovation within General Motors, transformed organizations into analytical competitors, and advises leadership teams globally on how to survive the upcoming storm.