Big Data, Big Innovation: Enabling Competitive Differentiation through Business Analytics (Wiley and SAS Business Series) - Hardcover

Stubbs, Evan

Hardcover

ISBN 10: 111872464X ISBN 13: 9781118724644

Publisher: Wiley, 2014

Synopsis

A practical guide to leveraging your data to spur innovation and growth Your business generates reams of data, but what do you do with it? Reporting is only the beginning. Your data holds the key to innovation and growth you just need the proper analytics. In Big Data, Big Innovation: Enabling Competitive Differentiation Through Business Analytics, author Evan Stubbs explores the potential gold hiding in your un-mined data. As Chief Analytics Officer for SAS Australia/New Zealand, Stubbs brings an industry insider's perspective to guide you through pattern recognition, analysis, and implementation. Big Data, Big Innovation: Enabling Competitive Differentiation Through Business Analytics details a groundbreaking approach to ensuring your company's upward trajectory. Use this guide to leverage your customer information, financial reports, performance metrics, and more to build a rock-solid foundation for future growth. * Build an effective analytics team, and empower them with the right tools * Learn how big data drives both evolutionary and revolutionary innovation, and who should be responsible * Identify data collection and analysis opportunities and implement action plans * Design the platform that suits your company's current and future needs * Quantify performance with statistics, programming, and research for a more complete picture of operations Effective management means combining data, people, and analytics to create a synergistic force for innovation and growth. If you want your company to move forward with confidence, Big Data, Big Innovation: Enabling Competitive Differentiation Through Business Analytics can show you how to use what you already have and acquire what you need to succeed.

About this title

From the Back Cover

Innovation, culture, and big data analytics

Ignoring the big data hype and diving right into the value proposition, Big Data, Big Innovation takes a long, hard look at linking big data to innovation. This comprehensive guide to differentiation will help your organization:

• Hire the right people and empower them with the right culture and motivation
• Define the right reporting lines and organizational structure
• Learn how big data drives both evolutionary and revolutionary innovation
• Merge the agility of a start-up with the scale of a blue-chip

Praise for BIG DATA, BIG INNOVATION

"This book is a comprehensive look at the tidal wave of change that big data is driving across the globe. It is a must-read practical guide for key decision makers in the big data space. Once again Evan has done an excellent job demystifying the 'how to' challenge that every organization is facing today."
--Mark Steyn, CEO Asia Pacific, Hudson

"Big Data, Big Innovation joins an exclusive club as one of the very few practical guides to analytics for the businessperson."
--Steve Bennett, Head of Analytics and Information Management, News Corporation

"Evan explores the intersection of two of the biggest corporate game changers of our generation: the increasingly burgeoning amount of information available and the strategy shift from a fixation on operational performance to business innovation."
--Doug Laney, VP Information Innovation, Gartner

"Evan Stubbs' new book provides great insight into driving innovation through the sea of Big Data and Business Analytics . . . don't miss out!"
--Jay Liebowitz, Orkand Endowed Chair in Management and Technology, University of Maryland University College; editor of Big Data and Business Analytics

"Brilliant and scintillating read, peppered with pragmatic doses of analytical insights . . . Evan's ability to weave together a confluence of factors into a coherent and clear framework for organizations embarking on this journey makes it a remarkable read."
--Rahul Bhandari, Chief Analytics Officer, Cathay Pacific Asia Miles

About the Author

EVAN STUBBS is the Chief Analytics Officer for SAS Australia/New Zealand and a board member of the Institute of Analytics Professionals of Australia. He has driven innovation within General Motors, transformed organizations into analytical competitors, and advises leadership teams globally on how to survive the upcoming storm.

Edition details

• Publisher: Wiley
• Publication date: 2014
• ISBN 10: 111872464X
• ISBN 13: 9781118724644
• Binding: Hardcover
• Language: English
• Edition number: 1
• Number of pages: 256