Big Bang Disruption: Strategy in the Age of Devastating Inovation
Language: English
Published by Portfolio, 2014
- Hardcover
- Used
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- Title
- Big Bang Disruption: Strategy in the Age of Devastating Inovation
- Author
- Downes, Larry, Nunes, Paul
- Publisher
- Portfolio
- Publication year
- 2014
- Condition
- As New
- Dust jacket
- Dust Jacket Included
- Binding
- Hardcover
- Language
- English
- ISBN 10
- 1591846900
- ISBN 13
- 9781591846901
Just a few years ago, drivers happily spent more than $200 for a GPS unit. But as smartphones exploded in popularity, free navigation apps exceeded the performance of stand-alone devices. Eighteen months after the debut of the navigation apps, leading GPS manufacturers had lost 85 percent of their market value.
Consumer electronics and computer makers have long struggled in a world of exponential technology improvements and short product life spans. But until recently, hotels, taxi services, doctors, and energy companies had little to fear from the information revolution.
Those days are gone forever. Software-based products are replacing physical goods. And every service provider must compete with cloud-based tools that offer customers a better way to interact.
Today, start-ups with minimal experience and no capital can unravel your strategy before you even begin to grasp what’s happening. Never mind the “innovator’s dilemma”—this is the innovator’s disaster. And it’s happening in nearly every industry.
Worse, Big Bang Disruptors may not even see you as competition. They don’t share your approach to customer service, and they’re not sizing up your product line to offer better prices. You may simply be collateral damage in their efforts to win completely different markets.
The good news is that any business can master the strategy of the start-ups. Larry Downes and Paul Nunes analyze the origins, economics, and anatomy of Big Bang Disruption. They identify four key stages of the new innovation life cycle, helping you spot potential disruptors in time. And they offer twelve rules for defending your markets, launching disruptors of your own, and getting out while there’s still time.
Based on extensive research by the Accenture Institute for High Performance and in-depth interviews with entrepreneurs, investors, and executives from more than thirty industries, Big Bang Disruption will arm you with strategies and insights to thrive in this brave new world.
"Synopsis" may belong to another edition of this title.
About the Author
PAUL NUNES is the Global Managing Director of Research at the Accenture Institute for High Performance and the senior contributing editor at Outlook, Accenture’s journal of thought leadership. His most recent book is Jumping the S-Curve. His research findings have been covered by the New York Times, the Wall Street Journal, USA Today, and Forbes. He lives in Boston.
LARRY DOWNES is an Internet industry analyst and author on the impact of disruptive technologies on business and policy. His first book,Unleashing the Killer App, was one of the biggest business bestsellers of the early 2000s. He is a columnist forForbes and CNET and writes regularly for other publications including USA Today and theHarvard Business Review. He lives in Berkeley, California.
PAUL NUNES is the Global Managing Director of Research at the Accenture Institute for High Performance and the senior contributing editor atOutlook, Accentures journal of thought leadership. His most recent book isJumping the S-Curve. His research findings have been covered by the New York Times, the Wall Street Journal,USA Today, and Forbes. He lives in Boston.
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