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"Everyone has heard of the Innovator's Dilemma, but this book is about the Innovator's Nightmare. What should you do if your business is disrupted virtually overnight? Reading this book is the best action you can take to fend off a Big Bang Disruption."
--HAL VARIAN, CHIEF ECONOMIST, GOOGLE
"A fascinating insight. Read this book quickly because the rules of the innovation game change overnight in this brave new world set out by the authors."
--PAUL POLMAN, CEO, UNILEVER
"Big bangs are everywhere and are happening faster each year and with bigger impact. People in every industry would be well advised to follow the unconventional strategies outlined in this book. Big Bang Disruption got my company energized to innovate ahead of the curve and drive change rather than become victims."
--KANDY ANAND, PRESIDENT AND CEO, MOLSON COORS INTERNATIONAL
"As Jaws was to summer blockbusters, Big Bang Disruption is to business cycles; it presents a playbook for new opportunities and new dangers. It's also as scary as Jaws but it's better to know what everyone else will soon see than to bury one's head in the sand and pretend these disruptors don't exist."
--BLAIR LEVIN, COMMUNICATIONS AND SOCIETY FELLOW, ASPEN INSTITUTE
"People think in straight lines and are surprised when there is a sharp takeoff. Larry Downes and Paul Nunes teach us to anticipate exponential growth and think outside the line and onto the curve. Their observations on life and business are seminal for the way we work and live."
--ANDY LIPPMAN, ASSOCIATE DIRECTOR, MIT MEDIA LAB
"Wow! Big Bang Disruption beautifully captures how technology has changed the speed and cycle of innovation. It is a primer on dizzying change in many industries and a strategy manual for any entrepreneur or CEO who must understand disruptive innovation to survive and prosper. A compelling must-read!"
--GARY SHAPIRO, PRESIDENT AND CEO, CONSUMER ELECTRONICS ASSOCIATION
"The strength of the book is to document what is known about the ongoing phenomenon of fast-paced large-scale disruption and the book gives many vivid examples...If Christensen's disruption from below was scary, big bang disruption can be downright terrifying."
PAUL NUNES is the Global Managing Director of Research at the Accenture Institute for High Performance and the senior contributing editor at Outlook, Accenture's journal of thought leadership. His most recent book is Jumping the S-Curve. His research findings have been covered by the New York Times, the Wall Street Journal, USA Today, and Forbes. He lives in Boston.
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