Toward a Better Understanding of the Role of Value in Markets and Marketing (Hardcover)
Language: English
Published by Emerald Publishing Limited, Bingley, 2012
- Hardcover
- New
Seller: Grand Eagle Retail, Bensenville, IL, U.S.A.Grand Eagle Retail
AbeBooks seller since October 12, 2005
Condition: New
£ 108.05
Quantity: 1 available
Add to basketItem description from seller
Hardcover. In their 2004 article "Evolving to a new dominant logic for marketing," Vargo and Lusch established the related principles that value is always co-created and, thus, firms cannot deliver value, but only develop compelling value propositions. This perspective is now known as "service-dominant (S-D) logic." Subsequent S-D logic work has suggested that value is not only always co-created; it also requires the integration of resources from multiple sources and thus is contextually contingent, since each instance of value creation involves the availability, integration, and use of a different combination of resources. This repositioning of value, from a static concept of something embedded in the output of a "producer" to be "consumed," to a dynamic concept of a co-created outcome in ever-changing, networked systems, can be seen throughout the manuscripts in this volume. This special issue of the Review of Marketing Research is devoted to a better understanding of the role of value in markets and marketing. Shipping may be from multiple locations in the US or from the UK, depending on stock availability.…
Seller Inventory # 9781780529127
- Title
- Toward a Better Understanding of the Role of Value in Markets and Marketing (Hardcover)
- Author
- Stephen L. Vargo
- Publisher
- Emerald Publishing Limited, Bingley
- Publication year
- 2012
- Condition
- new
- Binding
- Hardcover
- Language
- English
- ISBN 10
- 1780529120
- ISBN 13
- 9781780529127
- Series
- Book 2 of 13: Review of Marketing Research
"Synopsis" may belong to another edition of this title.
Grand Eagle Retail
Bensenville, IL, U.S.A.
AbeBooks seller since October 12, 2005
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