Best Practice Creativity
Language: English
Published by Gower Publishing Ltd 01/01/1998, 1998
- Hardcover
- Used
Seller: AwesomeBooks, Wallingford, United KingdomAwesomeBooks
AbeBooks seller since November 28, 2006
Condition: Used - Very good
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Seller Inventory # 7719-9780566080272
- Title
- Best Practice Creativity
- Author
- Peter Cook
- Publisher
- Gower Publishing Ltd 01/01/1998
- Publication year
- 1998
- Condition
- Very Good
- Binding
- Hardcover
- Language
- English
- ISBN 10
- 0566080273
- ISBN 13
- 9780566080272
"Synopsis" may belong to another edition of this title.
From the Author
This book provides a unique strategic perspective on leveraging creativity in organisations. It ranges from the theoretical and conceptual to the pragmatic and realistic. Drawing on a variety of specially commissioned case studies e.g. Glaxo Wellcome, Psion, 3M, Zeneca, Dyson, Johnson and Johnson, Kent County Council and National and Provincial, the book:
1. Describes a menu of methods to promote creativity in your organisations.
2. Summarises established concepts and practices on the subject.
3. Links leadership to creative strategy.
4. Examines the role of structure and culture in supporting creativity, innovation and change.
5. Examines the reality behind the hype of learning organisations.
6. Provides concise principles for 'thinking outside the box'.
7. Presents a critical guide to creative thinking techniques.
8. Provokes innovative thinking in a way that will work in your organisation.
The book concludes with 101 ideas for increasing organisational creativity. This acts as a springboard for your own innovative thinking. In summary, it's not a 'recipe', more of a 'cookbook' from which you may prepare your own 'meals' which fit and integrate with your strategy.
I hope you will enjoy and profit from this work, which has been well received by business leaders, senior managers and academics alike. As one of them recently said 'It's only Rock 'n' Roll but I like it'
A short paper taken from the book is available for inspection on request - The title is 'I heard it on the grapevine; Making Knowledge Management work by learning to share knowledge, skills and experience'.
Peter Cook
"About the title" may belong to another edition of this title.
AwesomeBooks
Wallingford, United Kingdom
AbeBooks seller since November 28, 2006
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