Synopsis
Many organizations today face the need to continually re-invent themselves to remain competitive. This book is designed for senior managers who need to address creativity from a strategic, rather than an individual, perspective.
"synopsis" may belong to another edition of this title.
From the Author
A unique strategic perspective on creativity in business
This book provides a unique strategic perspective on leveraging creativity in organisations. It ranges from the theoretical and conceptual to the pragmatic and realistic. Drawing on a variety of specially commissioned case studies e.g. Glaxo Wellcome, Psion, 3M, Zeneca, Dyson, Johnson and Johnson, Kent County Council and National and Provincial, the book:
1. Describes a menu of methods to promote creativity in your organisations.
2. Summarises established concepts and practices on the subject.
3. Links leadership to creative strategy.
4. Examines the role of structure and culture in supporting creativity, innovation and change.
5. Examines the reality behind the hype of learning organisations.
6. Provides concise principles for 'thinking outside the box'.
7. Presents a critical guide to creative thinking techniques.
8. Provokes innovative thinking in a way that will work in your organisation.
The book concludes with 101 ideas for increasing organisational creativity. This acts as a springboard for your own innovative thinking. In summary, it's not a 'recipe', more of a 'cookbook' from which you may prepare your own 'meals' which fit and integrate with your strategy.
I hope you will enjoy and profit from this work, which has been well received by business leaders, senior managers and academics alike. As one of them recently said 'It's only Rock 'n' Roll but I like it'
A short paper taken from the book is available for inspection on request - The title is 'I heard it on the grapevine; Making Knowledge Management work by learning to share knowledge, skills and experience'.
Peter Cook
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Best Practice Creativity
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Hardcover. Condition: Very Good. This book is in very good condition and will be shipped within 24 hours of ordering. The cover may have some limited signs of wear but the pages are clean, intact and the spine remains undamaged. This book has clearly been well maintained and looked after thus far. Money back guarantee if you are not satisfied. See all our books here, order more than 1 book and get discounted shipping. Seller Inventory # 6545-9780566080272
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Best Practice Creativity
Published by
Taylor & Francis Ltd, United Kingdom, 1998
ISBN 10: 0566080273
ISBN 13: 9780566080272
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Seller: WorldofBooks, Goring-By-Sea, WS, United Kingdom
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Paperback. Condition: Very Good. Many organizations today face the need to continually re-invent themselves to remain competitive. This book is designed for senior managers who need to address creativity from a strategic, rather than an individual, perspective. The book has been read, but is in excellent condition. Pages are intact and not marred by notes or highlighting. The spine remains undamaged. Seller Inventory # GOR001825327
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Best Practice Creativity (FINE COPY OF SCARCE HARDBACK EDITION SIGNED BY AUTHOR)
Published by
Gower Technical Press, Aldershot, Hampshire, 2001
ISBN 10: 0566080273
ISBN 13: 9780566080272
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Hardback. Condition: Fine. Dust Jacket Condition: Fine. Later Printing. Fine/Fine. Later 2001 printing in d/w. SIGNED BY THE AUTHOR, PETER COOK. without dedication on front endpaper. Signing reads, 'Best wishes/Peter Cook'. TOGETHER WITH A BUSINESS CARD. Profusely illustrated with line-diagrams and line-drawings. A well-researched and authoritative study of business creativity. The ability to generate new products and services is emerging as one of the few sources of competitive advantage. With Bibliography and Index. A fine copy, in a fine d/w, of a SCARCE edition SIGNED BY THE AUTHOR. NO highlighting or underlining. Signed by Author, Peter Cook. Seller Inventory # 20293
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Best Practice Creativity (FINE COPY OF SCARCE HARDBACK EDITION SIGNED BY AUTHOR)
Published by
Gower Technical Press, Aldershot, Hampshire, 2001
ISBN 10: 0566080273
ISBN 13: 9780566080272
Used
Hardcover
Signed
Seller: Greystone Books, Margate, United Kingdom
Seller rating 5 out of 5 stars
Hardback. Condition: Fine. Dust Jacket Condition: Fine. Later Printing. Fine/Fine. Later printing in d/w. SIGNED BY THE AUTHOR, without dedication on front endpaper. Signing reads, 'Best wishes/Peter'. Profusely illustrated with line-diagrams and line-drawings. A well-researched and authoritative study of business creativity. The ability to generate new products and services is emerging as one of the few sources of competitive advantage. With Bibliography and Index. A fine copy, in a fine d/w, of a SCARCE edition SIGNED BY THE AUTHOR. NO highlighting or underlining. Signed by Author, Peter Cook. Seller Inventory # 15327
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Best Practice Creativity
Published by
Gower Publishing Company, 1998
ISBN 10: 0566080273
ISBN 13: 9780566080272
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