Behavioral Advantage, The: What the Smartest, Most Successful Companies Do Differently to Win in the B2B Arena. This item is unavailable.
Bacon Ph.D., Terry R.; Pugh, David G.
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Language: English
Published by AMACOM, 2004
- Hardcover
- Used
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- Title
- Behavioral Advantage, The: What the Smartest, Most Successful Companies Do Differently to Win in the B2B Arena
- Author
- Bacon Ph.D., Terry R.; Pugh, David G.
- Publisher
- AMACOM
- Publication year
- 2004
- Condition
- Good
- Binding
- hardcover
- Language
- English
- ISBN 10
- 0814472257
- ISBN 13
- 9780814472255
- Item weight
- 21 ounces
- Dimensions
- 6x1x9
The Behavioral Advantage reveals the secrets behind what is essentially a chess game with competitors To win the game, companies must develop:
-
A carefully plotted opening game, with all internal values, policies, practices and behaviors fully aligned to make the most of resources and capabilities
A smart and efficient middle game, in which the company builds and strengthens its position with the customer, thereby outflanking competitors
A confident and smooth endgame that assures a successful relationship and lays the groundwork for equally successful future games
"Synopsis" may belong to another edition of this title.
About the Author
Terry Bacon and David Pugh (Durango, CO) are cofounders of the Lore Institute, a professional development and corporate education company.
"About the title" may belong to another edition of this title.
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