Beer Culture in Theory and Practice (Paperback)
Language: English
Published by Bloomsbury Publishing Plc, Lanham, MD, 2020
Series: Book 2 of 9 - Communication Perspectives in Popular Culture
- Softcover
- New
Seller: Grand Eagle Retail, Bensenville, IL, U.S.A.Grand Eagle Retail
AbeBooks seller since October 12, 2005
Condition: New
£ 56.20
Quantity: 1 available
Add to basketItem description from seller
Paperback. Beer culture has grown exponentially in the United States, from the days of Prohibition to the signing of HR 1337 by then-President Jimmy Carter, which legalized homebrewing for personal and household use, to the potential hop shortage that all brewers are facing today. This expansion of the culture, both socially and commercially, has created a linguistic and cultural turn that is just now starting to be fully recognized. The contributors of Beer Culture in Theory and Practice: Understanding Craft Beer Culture in the United States examine varying facets of beer culture in the United States, from becoming a home brewer, to connecting it to the community, to what a beer brand means, to the social realities and shortcomings that exist within the beer and brewing communities. The book aims to move beer away from the cooler and taproom, and into the dynamic conversation of Popular and American cultural studies that is happening right now, both within and outside of the classroom. The contributors of this collection explore various aspects and questions surrounding craft beer culture from perspectives of business, gender, community-building, branding, and culture. This item is printed on demand. Shipping may be from multiple locations in the US or from the UK, depending on stock availability.…
Seller Inventory # 9781498535564
- Title
- Beer Culture in Theory and Practice (Paperback)
- Author
- Adam W. Tyma
- Publisher
- Bloomsbury Publishing Plc, Lanham, MD
- Publication year
- 2020
- Condition
- new
- Binding
- Paperback
- Language
- English
- ISBN 10
- 1498535569
- ISBN 13
- 9781498535564
- Series
- Book 2 of 9: Communication Perspectives in Popular Culture
"Synopsis" may belong to another edition of this title.
About the Author
Travis R. Bell is assistant professor of digital and sports media in the Zimmerman School of Advertising & Mass Communications at the University of South Florida.
"About the title" may belong to another edition of this title.
Grand Eagle Retail
Bensenville, IL, U.S.A.
AbeBooks seller since October 12, 2005
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