Beer Culture in Theory and Practice: Understanding Craft Beer Culture in the United States (Communication Perspectives in Popular Culture) - Softcover

Tyma, Adam

Softcover

ISBN 10: 1498535569 ISBN 13: 9781498535564

Publisher: Lexington, 2020

Synopsis

Beer culture has grown exponentially in the United States, from the days of Prohibition to the signing of HR 1337 by then-President Jimmy Carter, which legalized homebrewing for personal and household use, to the potential hop shortage that all brewers are facing today. This expansion of the culture, both socially and commercially, has created a linguistic and cultural turn that is just now starting to be fully recognized. The contributors of Beer Culture in Theory and Practice: Understanding Craft Beer Culture in the United States examine varying facets of beer culture in the United States, from becoming a home brewer, to connecting it to the community, to what a beer brand means, to the social realities and shortcomings that exist within the beer and brewing communities. The book aims to move beer away from the cooler and taproom, and into the dynamic conversation of Popular and American cultural studies that is happening right now, both within and outside of the classroom.

About this title

About the Authors

Adam W. Tyma is associate professor of critical media studies and graduate program chair in the School of Communication at the University of Nebraska Omaha.

Travis R. Bell is assistant professor of digital and sports media in the Zimmerman School of Advertising & Mass Communications at the University of South Florida.

Edition details

• Publisher: Lexington
• Publication date: 2020
• Language: English
• ISBN 10: 1498535569
• ISBN 13: 9781498535564
• Binding: Paperback
• Number of pages: 159