The Come Back Culture: 10 Business Practices That Create Lifelong Customers
Jason Young
ISBN 10: 1540901971 ISBN 13: 9781540901972
Published by Baker Books, 2022
Used
Hardcover
From
World of Books (was SecondSale), Montgomery, IL, U.S.A.
Seller rating 5 out of 5 stars
AbeBooks Seller since 20 December 2007
This specific item is no longer available.
About this Item
Description:
Item in very good condition! Textbooks may not include supplemental items i.e. CDs, access codes etc. Seller Inventory # 00072954588
Synopsis:
Everything equal, customers choose whether they will return based on the feeling they get when interacting with your brand. Research reveals that a high number of customers will go through the trouble of switching brands due to a bad customer experience. Great businesses know how to make a customer feel seen, understood, and valued. Those satisfied customers trust you more and come back--and they tell their friends.
Backed by plenty of on-the-ground research and illustrated with real-life examples, The Come Back Culture shows you how to create an experience that keeps people coming back for more. It shows you how to
- build a hospitable team
- know your guest
- create moments that impress
- recover quickly when things go wrong
- and more
Whether you offer a service or a product online or at a physical location, you can use the principles in this book to turn your customers into raving fans of your business who not only spend their money but continue to spread awareness of your brand.
About the Author:
Jason Young is a keynote speaker, executive coach, and consultant. He helps leaders and organizations with developing personal leadership, building healthy teams, and creating remarkable customer experiences. The coauthor of The Come Back Effect, The Volunteer Effect, and The Volunteer Survival Guide, Jason has an earned doctoral degree in the field of hospitality. He lives in Atlanta, Georgia. Learn more at catchfire.com.
Jonathan Malm is an entrepreneur and business owner. He runs SundaySocial.tv and ChurchStageDesignIdeas.com, reaching more than 70,000 leaders each month. Jonathan consults with organizations regularly on guest services and creative expression. The coauthor of The Come Back Effect, The Volunteer Effect, and The Volunteer Survival Guide, Jonathan lives in San Antonio, Texas.
"About this title" may belong to another edition of this title.
Bibliographic Details
Title: The Come Back Culture: 10 Business Practices...
Publisher: Baker Books
Publication Date: 2022
Binding: Hardcover
Condition: Very Good
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