The Come Back Culture: 10 Business Practices That Create Lifelong Customers - Hardcover

Young, Jason; Malm, Jonathan

Hardcover

ISBN 10: 1540901971 ISBN 13: 9781540901972

Publisher: Baker Books, a division of Baker Publishing Group, 2022

Synopsis

Everything equal, customers choose whether they will return based on the feeling they get when interacting with your brand. Research reveals that a high number of customers will go through the trouble of switching brands due to a bad customer experience. Great businesses know how to make a customer feel seen, understood, and valued. Those satisfied customers trust you more and come back--and they tell their friends.
Backed by plenty of on-the-ground research and illustrated with real-life examples, The Come Back Culture shows you how to create an experience that keeps people coming back for more. It shows you how to

• build a hospitable team
• know your guest
• create moments that impress
• recover quickly when things go wrong
• and more

Whether you offer a service or a product online or at a physical location, you can use the principles in this book to turn your customers into raving fans of your business who not only spend their money but continue to spread awareness of your brand.

About this title

About the Author

Jason Young is a keynote speaker, executive coach, and consultant. He helps leaders and organizations with developing personal leadership, building healthy teams, and creating remarkable customer experiences. The coauthor of The Come Back Effect, The Volunteer Effect, and The Volunteer Survival Guide, Jason has an earned doctoral degree in the field of hospitality. He lives in Atlanta, Georgia. Learn more at catchfire.com.
Jonathan Malm is an entrepreneur and business owner. He runs SundaySocial.tv and ChurchStageDesignIdeas.com, reaching more than 70,000 leaders each month. Jonathan consults with organizations regularly on guest services and creative expression. The coauthor of The Come Back Effect, The Volunteer Effect, and The Volunteer Survival Guide, Jonathan lives in San Antonio, Texas.

From the Back Cover

Keep your customers coming back

Great businesses know how to make customers feel seen, understood, and valued. Those satisfied customers trust you and come back--and they tell their friends. But according to research, a bad customer experience--which may amount only to the feeling they get when interacting with your brand--prompts a high number of would-be customers to go through the trouble of switching brands.

So how do you make sure that your first-time customers become lifelong champions of your product, service, or way of doing business? The Come Back Culture shows you how to create an experience that keeps people coming back for more.

Whether you offer a service or a product online or at a physical location, you can use the principles in this book to turn your customers into raving fans who trust your brand, buy your products or services, and spread the word.

Edition details

• Publisher: Baker Books, a division of Baker Publishing Group
• Publication date: 2022
• Language: English
• ISBN 10: 1540901971
• ISBN 13: 9781540901972
• Binding: Hardcover
• Number of pages: 208