BTL Marketing Playbook
Language: English
Published by INKSCRIBE PUBLSIHIN PRIVATE LIMITED
- Softcover
- New
Seller: AHA-BUCH GmbH, Einbeck, GermanyAHA-BUCH GmbH
AbeBooks seller since August 14, 2006
Condition: New
£ 27.82
Quantity: 2 available
Add to basketItem description from seller
nach der Bestellung gedruckt Neuware - Printed after ordering - Step into the world of real, onground marketing - where campaigns are built under sun, stress, and tight deadlines. This playbook is your goto guide if you're starting your career in BTL (Below The Line) marketing across telecom, NBFC, FMCG, or retail sectors.Written in a crisp, casual tone and packed with realworld insights, the book breaks down everything a young marketer needs to survive and thrive: from setting up roadshows, budgeting events, writing briefs, handling vendors, and measuring success beyond ROI - all with the hustle that BTL demands.What makes this book different It speaks your language. It doesn't just tell you what BTL is - it shows you how to execute it, how to learn onground, and how to grow your career from there.With case studies, checklists, illustrations, and bonus chapters like 'Vendor Management,' 'Crisis Handling,' and 'Career Paths in BTL,' this playbook is a fieldtested toolkit for the firstgen marketer.Not just a manual. A mindset. A mentor. A field guide.Welcome to your first big win in marketing.…
Seller Inventory # 9781966421856
- Title
- BTL Marketing Playbook
- Author
- Ramesh Krish
- Publisher
- INKSCRIBE PUBLSIHIN PRIVATE LIMITED
- Condition
- Neu
- Binding
- Taschenbuch
- Language
- English
- ISBN 10
- 1966421850
- ISBN 13
- 9781966421856
- Item weight
- 148 grams
- Dimensions
- 216x140x6 mm
| Step into the world of real, onground marketing - where campaigns are built under sun, stress, and tight deadlines. This playbook is your goto guide if you're starting your career in BTL (Below The Line) marketing across telecom, NBFC, FMCG, or retail sectors. | Written in a crisp, casual tone and packed with realworld insights, the book breaks down everything a young marketer needs to survive and thrive: from setting up roadshows, budgeting events, writing briefs, handling vendors, and measuring success beyond ROI - all with the hustle that BTL demands. | What makes this book different? It speaks your language. It doesn't just tell you what BTL is - it shows you how to execute it, how to learn onground, and how to grow your career from there. | With case studies, checklists, illustrations, and bonus chapters like "Vendor Management," "Crisis Handling," and "Career Paths in BTL," this playbook is a fieldtested toolkit for the firstgen marketer. | Not just a manual. A mindset. A mentor. A field guide. | Welcome to your first big win in marketing |
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Shipping rates from Germany to U.S.A.
| Item | 5 to 7 business days | 7 to 10 business days |
|---|---|---|
| First item | £ 26.21 | £ 26.21 |
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AHA-BUCH GmbH
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Garlebsen 48
37574 Einbeck
Deutschland
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