BTL Marketing Playbook - Softcover

Krish, Ramesh

Softcover

ISBN 10: 1966421850 ISBN 13: 9781966421856

Publisher: Inkscribe Publsihin Private Limited, 2025

Synopsis

Step into the world of real, onground marketing - where campaigns are built under sun, stress, and tight deadlines. This playbook is your goto guide if you're starting your career in BTL (Below The Line) marketing across telecom, NBFC, FMCG, or retail sectors.

Written in a crisp, casual tone and packed with realworld insights, the book breaks down everything a young marketer needs to survive and thrive: from setting up roadshows, budgeting events, writing briefs, handling vendors, and measuring success beyond ROI - all with the hustle that BTL demands.

What makes this book different? It speaks your language. It doesn't just tell you what BTL is - it shows you how to execute it, how to learn onground, and how to grow your career from there.

With case studies, checklists, illustrations, and bonus chapters like "Vendor Management," "Crisis Handling," and "Career Paths in BTL," this playbook is a fieldtested toolkit for the firstgen marketer.

Not just a manual. A mindset. A mentor. A field guide.

Welcome to your first big win in marketing

About this title

About the Author

Ramesh Krish is a highly accomplished Senior Marketing Professional with nearly 25 years of extensive experience across diverse industries, including Telecom, FMCG, NBFC, and Retail. His distinguished career is marked by a strong emphasis on creative marketing strategies and innovative onground execution, consistently driving significant brand growth and topline objectives. Ramesh's expertise encompasses leading marketing operations, brand management, and orchestrating impactful ATL & BTL campaigns, including the successful launch of multiple key brands and pioneering activations. Through this playbook, he shares his invaluable realworld insights to empower the next generation of marketing leaders.

Edition details

• Publisher: Inkscribe Publsihin Private Limited
• Publication date: 2025
• Language: English
• ISBN 10: 1966421850
• ISBN 13: 9781966421856
• Binding: Paperback
• Number of pages: 108