An Assessment of Advertising Practices in Awash International Bank,SC

Hailu Woldegebriel Teklemariam

ISBN 10: 333006854X / ISBN 13: 9783330068544

Published by LAP LAMBERT Academic Publishing Apr 2017, 2017

About this Item

Neuware -Every business organization is desirous to be successful and maintain the trust and confidence of clients. In the ever-changing business environment, business managers do have a big role to play in confronting challenges and delivering good products and services to their clients and high returns to owners. The current facts of banking industry in Ethiopia reveal that it is highly characterized by stiff competition, tight regulatory requirements, resource shortage and market uncertainties. Therefore, dealing with such pressing circumstances and remaining a vibrant industry player is very critical. A focused approach to Awash Bank¿s marketing activities in general and its advertising practices in particular would eventually yield service excellence and preference as these are the cornerstone for achieving the Bank¿s vision. This can happen only if the Bank¿s image keeps on growing through efficient and effective advertising and becomes a chosen destination among the target community. As David Ogilvy, a business man and advertising tycoon has put it, 'In the modern world of business, it is useless to be a creative and original thinker unless you can also sell what you create.'Books on Demand GmbH, Überseering 33, 22297 Hamburg 84 pp. Englisch.

Seller Inventory # 9783330068544

Bibliographic Details

• Title: An Assessment of Advertising Practices in Awash International Bank,SC
• Publisher: LAP LAMBERT Academic Publishing Apr 2017
• Publication Date: 2017
• Language: English
• ISBN 10: 333006854X
• ISBN 13: 9783330068544
• Binding: Taschenbuch
• Condition: Neu

About this title

Synopsis

Every business organization is desirous to be successful and maintain the trust and confidence of clients. In the ever-changing business environment, business managers do have a big role to play in confronting challenges and delivering good products and services to their clients and high returns to owners. The current facts of banking industry in Ethiopia reveal that it is highly characterized by stiff competition, tight regulatory requirements, resource shortage and market uncertainties. Therefore, dealing with such pressing circumstances and remaining a vibrant industry player is very critical. A focused approach to Awash Bank’s marketing activities in general and its advertising practices in particular would eventually yield service excellence and preference as these are the cornerstone for achieving the Bank’s vision. This can happen only if the Bank’s image keeps on growing through efficient and effective advertising and becomes a chosen destination among the target community. As David Ogilvy, a business man and advertising tycoon has put it, "In the modern world of business, it is useless to be a creative and original thinker unless you can also sell what you create."

About the Author

Hailu W. Teklemariam, MBA, BA: Studied Economics and Business Administration. Married to Blen A. and a father of Miki and AJ, Hailu is an Executive Assistant to the CEO of the biggest private bank in Ethiopia, Awash International Bank S.C. Hailu writes in local newspapers on socio-economic issues in his native language, Amharic and English.