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Synopsis
Every business organization is desirous to be successful and maintain the trust and confidence of clients. In the ever-changing business environment, business managers do have a big role to play in confronting challenges and delivering good products and services to their clients and high returns to owners. The current facts of banking industry in Ethiopia reveal that it is highly characterized by stiff competition, tight regulatory requirements, resource shortage and market uncertainties. Therefore, dealing with such pressing circumstances and remaining a vibrant industry player is very critical. A focused approach to Awash Bank’s marketing activities in general and its advertising practices in particular would eventually yield service excellence and preference as these are the cornerstone for achieving the Bank’s vision. This can happen only if the Bank’s image keeps on growing through efficient and effective advertising and becomes a chosen destination among the target community. As David Ogilvy, a business man and advertising tycoon has put it, "In the modern world of business, it is useless to be a creative and original thinker unless you can also sell what you create."
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About the Author
Hailu W. Teklemariam, MBA, BA: Studied Economics and Business Administration. Married to Blen A. and a father of Miki and AJ, Hailu is an Executive Assistant to the CEO of the biggest private bank in Ethiopia, Awash International Bank S.C. Hailu writes in local newspapers on socio-economic issues in his native language, Amharic and English.
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An Assessment of Advertising Practices in Awash International Bank,SC
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LAP LAMBERT Academic Publishing Apr 2017, 2017
ISBN 10: 333006854X
ISBN 13: 9783330068544
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Seller: BuchWeltWeit Ludwig Meier e.K., Bergisch Gladbach, Germany
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Taschenbuch. Condition: Neu. This item is printed on demand - it takes 3-4 days longer - Neuware -Every business organization is desirous to be successful and maintain the trust and confidence of clients. In the ever-changing business environment, business managers do have a big role to play in confronting challenges and delivering good products and services to their clients and high returns to owners. The current facts of banking industry in Ethiopia reveal that it is highly characterized by stiff competition, tight regulatory requirements, resource shortage and market uncertainties. Therefore, dealing with such pressing circumstances and remaining a vibrant industry player is very critical. A focused approach to Awash Bank's marketing activities in general and its advertising practices in particular would eventually yield service excellence and preference as these are the cornerstone for achieving the Bank's vision. This can happen only if the Bank's image keeps on growing through efficient and effective advertising and becomes a chosen destination among the target community. As David Ogilvy, a business man and advertising tycoon has put it, 'In the modern world of business, it is useless to be a creative and original thinker unless you can also sell what you create.' 84 pp. Englisch. Seller Inventory # 9783330068544
Quantity: 2 available
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An Assessment of Advertising Practices in Awash International Bank,SC
Published by
LAP LAMBERT Academic Publishing, 2017
ISBN 10: 333006854X
ISBN 13: 9783330068544
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Paperback. Condition: Brand New. 84 pages. 8.66x5.91x0.19 inches. In Stock. Seller Inventory # 333006854X
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An Assessment of Advertising Practices in Awash International Bank,SC
Published by
LAP LAMBERT Academic Publishing, 2017
ISBN 10: 333006854X
ISBN 13: 9783330068544
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Condition: New. Dieser Artikel ist ein Print on Demand Artikel und wird nach Ihrer Bestellung fuer Sie gedruckt. Autor/Autorin: Teklemariam Hailu WoldegebrielHailu W. Teklemariam, MBA, BA: Studied Economics and Business Administration. Married to Blen A. and a father of Miki and AJ, Hailu is an Executive Assistant to the CEO of the biggest private bank in Eth. Seller Inventory # 151236048
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An Assessment of Advertising Practices in Awash International Bank,SC
Published by
LAP LAMBERT Academic Publishing Apr 2017, 2017
ISBN 10: 333006854X
ISBN 13: 9783330068544
New
Taschenbuch
Seller: buchversandmimpf2000, Emtmannsberg, BAYE, Germany
Seller rating 5 out of 5 stars
Taschenbuch. Condition: Neu. Neuware -Every business organization is desirous to be successful and maintain the trust and confidence of clients. In the ever-changing business environment, business managers do have a big role to play in confronting challenges and delivering good products and services to their clients and high returns to owners. The current facts of banking industry in Ethiopia reveal that it is highly characterized by stiff competition, tight regulatory requirements, resource shortage and market uncertainties. Therefore, dealing with such pressing circumstances and remaining a vibrant industry player is very critical. A focused approach to Awash Bank¿s marketing activities in general and its advertising practices in particular would eventually yield service excellence and preference as these are the cornerstone for achieving the Bank¿s vision. This can happen only if the Bank¿s image keeps on growing through efficient and effective advertising and becomes a chosen destination among the target community. As David Ogilvy, a business man and advertising tycoon has put it, 'In the modern world of business, it is useless to be a creative and original thinker unless you can also sell what you create.'Books on Demand GmbH, Überseering 33, 22297 Hamburg 84 pp. Englisch. Seller Inventory # 9783330068544
Quantity: 2 available
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An Assessment of Advertising Practices in Awash International Bank,SC
Published by
LAP LAMBERT Academic Publishing, 2017
ISBN 10: 333006854X
ISBN 13: 9783330068544
New
Taschenbuch
Seller: AHA-BUCH GmbH, Einbeck, Germany
Seller rating 5 out of 5 stars
Taschenbuch. Condition: Neu. nach der Bestellung gedruckt Neuware - Printed after ordering - Every business organization is desirous to be successful and maintain the trust and confidence of clients. In the ever-changing business environment, business managers do have a big role to play in confronting challenges and delivering good products and services to their clients and high returns to owners. The current facts of banking industry in Ethiopia reveal that it is highly characterized by stiff competition, tight regulatory requirements, resource shortage and market uncertainties. Therefore, dealing with such pressing circumstances and remaining a vibrant industry player is very critical. A focused approach to Awash Bank's marketing activities in general and its advertising practices in particular would eventually yield service excellence and preference as these are the cornerstone for achieving the Bank's vision. This can happen only if the Bank's image keeps on growing through efficient and effective advertising and becomes a chosen destination among the target community. As David Ogilvy, a business man and advertising tycoon has put it, 'In the modern world of business, it is useless to be a creative and original thinker unless you can also sell what you create.'. Seller Inventory # 9783330068544
Quantity: 1 available