Applicability of Commodity Classification Theory to Internet Retail Marketing
Language: English
Published by VDM Verlag Dr. Müller|VDM Verlag Dr. Müller e.K., 2008
- Softcover
- New
Seller: moluna, Greven, Germanymoluna
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In general, commodity classification theory has served as the basis for consumer marketing theory for more than 80 years. This dissertation project examines the development of the theory and tests it s continued applicability to today s Internet retail mark.
Seller Inventory # 5387089
- Title
- Applicability of Commodity Classification Theory to Internet Retail Marketing
- Author
- Taylor, Leland
- Publisher
- VDM Verlag Dr. Müller|VDM Verlag Dr. Müller e.K.
- Publication year
- 2008
- Condition
- New
- Binding
- Soft cover
- Language
- English
- ISBN 10
- 383645825X
- ISBN 13
- 9783836458252
- Dimensions
- 0.9 x 22 x 15
- Seller catalogs
- Sozialwissenschaften/Recht/Wirtschaft
"Synopsis" may belong to another edition of this title.
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