Synopsis
In general, commodity classification theory has served as the basis for consumer marketing theory for more than 80 years. This dissertation project examines the development of the theory and tests it's continued applicability to today's Internet retail marketing environment.
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Applicability of Commodity Classification Theory to Internet Retail Marketing
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Applicability of Commodity Classification Theory to Internet Retail Marketing
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VDM Verlag Dr. Mueller Aktiengesellschaft & Co. KG, 2008
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