The Anatomy of Buzz: How to Create Word of Mouth Marketing. This item is unavailable.
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Language: English
Published by Doubleday Business, 2000
- Hardcover
- Used
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- Title
- The Anatomy of Buzz: How to Create Word of Mouth Marketing
- Author
- Rosen, Emanuel
- Publisher
- Doubleday Business
- Publication year
- 2000
- Condition
- Good
- Binding
- Hardcover
- Language
- English
- ISBN 10
- 0385496672
- ISBN 13
- 9780385496674
- Item weight
- 21 ounces
- Dimensions
- 102x16x152
Draws on interviews with more than 150 marketing executives to identify the products and services that benefit most from consumer recommendations and how to effectively stimulate customer-to-customer selling. 40,000 first printing.
"Synopsis" may belong to another edition of this title.
About the Author
Emanuel Rosen was Vice President of Marketing for Niles Software, the makers of EndNote, for nine years before-like scores of other Silicon Valley success stories-selling his share in the company and retiring on the proceeds. He has spent the last two years researching and writing this book. He lives in Menlo Park, California.
"About the title" may belong to another edition of this title.
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