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Synopsis
Draws on interviews with more than 150 marketing executives to identify the products and services that benefit most from consumer recommendations and how to effectively stimulate customer-to-customer selling. 40,000 first printing.
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About the Author
Emanuel Rosen was Vice President of Marketing for Niles Software, the makers of EndNote, for nine years before-like scores of other Silicon Valley success stories-selling his share in the company and retiring on the proceeds. He has spent the last two years researching and writing this book. He lives in Menlo Park, California.
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The Anatomy of Buzz : How to Create Word of Mouth Marketing
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ISBN 10: 0385496672
ISBN 13: 9780385496674
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The Anatomy of Buzz : How to Create Word of Mouth Marketing
Published by
Knopf Doubleday Publishing Group, 2000
ISBN 10: 0385496672
ISBN 13: 9780385496674
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Hardcover
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