Analysing Media Texts (Paperback)

Language: English

Published by Bloomsbury Publishing PLC, London, 2003

082646470X / 9780826464705

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Paperback. Andrew Burn and David Parker outline how multi-modality theory can be used to analyze texts whicj employ multiple semiotic modes and media, in such a way that a balanced consideration is given to the characteristics of each mode, how they integrate, and how they distribute textual functions between them. The medthods are rooted in a view of significance as dependent on social context, and fulfilling the social and communicative interests of both producers of textual production and use contingent upon digital formats will also be a determining content of the analytical method. The authors outline how multi-modality theory can be used to analyze texts which employ multiple semiotic modes and media, in such a way that a balanced consideration is given to the characteristics of each mode, how they integrate, and how they distribute textual functions between them. This item is printed on demand. Shipping may be from our UK warehouse or from our Australian or US warehouses, depending on stock availability. …

Seller Inventory # 9780826464705

Title
Analysing Media Texts (Paperback)
Author
David Parker
Publisher
Bloomsbury Publishing PLC, London
Publication year
2003
Condition
new
Binding
Paperback
Language
English
ISBN 10
082646470X
ISBN 13
9780826464705

CitiRetail

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AbeBooks seller since June 29, 2022

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