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Synopsis
Andrew Burn and David Parker outline how multi-modality theory can be used to analyze texts whicj employ multiple semiotic modes and media, in such a way that a balanced consideration is given to the characteristics of each mode, how they integrate, and how they distribute textual functions between them. The medthods are rooted in a view of significance as dependent on social context, and fulfilling the social and communicative interests of both producers of textual production and use contingent upon digital formats will also be a determining content of the analytical method.
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About the Author
Dr Burn is a lecturer in Media Education at IOE, UCL’s Faculty of Education and Society, University College London, UK.
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- PublisherContinuum
- Publication date2003
- ISBN 10 082646470X
- ISBN 13 9780826464705
- BindingPaperback
- LanguageEnglish
- Number of pages102
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