Always Be Testing: The Complete Guide to Google Website Optimizer
Eisenberg, Bryan; Quarto-vonTivadar, John
Language: English
Published by Sybex, 2008
- Softcover
- New
Seller: Shakespeare Book House, Rockford, IL, U.S.A.Shakespeare Book House
AbeBooks seller since April 27, 2026
Condition: New
£ 37.32
Quantity: 1 available
Add to basketSeller Inventory # EBBV.0470290633.N
- Title
- Always Be Testing: The Complete Guide to Google Website Optimizer
- Author
- Eisenberg, Bryan; Quarto-vonTivadar, John
- Publisher
- Sybex
- Publication year
- 2008
- Condition
- new
- Binding
- Soft cover
- Language
- English
- ISBN 10
- 0470290633
- ISBN 13
- 9780470290637
If you re looking for more leads, sales, and profit from your website, then look no further than this expert guide to Google s free A/B and multivariate website testing tool, Google Website Optimizer. Recognized online marketing guru and New York Times bestselling author, Bryan Eisenberg, and his chief scientist, John Quarto–vonTivadar, show you how to test and tune your site to get more visitors to contact you, buy from you, subscribe to your services, or take profitable actions on your site. This practical and easy–to–follow reference will help you:
- Develop a testing framework to meet your goals and objectives
- Improve your website and move more of your customers to action
- Select and categorize your products and services with a customer–centric view
- Optimize your landing pages and create copy that sells
- Choose the best test for a given application
- Reap the fullest benefits from your testing experience
- Increase conversions with over 250 testing ideas
Take the guesswork out of your online marketing efforts. Let Always Be Testing: The Complete Guide to Google Website Optimizer show you why you should test, how to test, and what to test on your site, and ultimately, help you discover what is best for your site and your bottom line.
"Synopsis" may belong to another edition of this title.
About the Author
John Quarto–vonTivadar, having worked on NASA s Hubble telescope (the working parts), is chief scientist at FutureNow, Inc., and coinventor of Persuasion Architecture.
"About the title" may belong to another edition of this title.
Shakespeare Book House
Rockford, IL, U.S.A.
AbeBooks seller since April 27, 2026
Shipping rates within U.S.A.
| Item | 3 to 5 business days | 2 to 4 business days |
|---|---|---|
| First item | £ 2.95 | £ 6.64 |
Payment methods
Specialty
art etc., collectibles, ephemera, rare and collectible, also I would like to sell textbooksSeller's business information
Shakespeare Book House
IL, U.S.A.
Right of withdrawal
If you are a consumer you can withdraw from the contract in accordance with the following. Consumer means any natural person who is acting for purposes which are outside his trade, business, craft or profession.
Information regarding the right of withdrawal
Statutory right to withdraw
You have the right to withdraw from this contract within 14 days without giving any reason.
The withdrawal period will expire after 14 days from the day on which you acquire, or a third party other than the carrier and indicated by you acquires, physical possession of the last good or the last lot or piece.
To exercise the right of withdrawal, electronically fill in and submit a clear statement on our website, under "My Purchases" in "My Account". We will communicate to you an acknowledgement of receipt of such a withdrawal on a durable medium (e.g. by e-mail) without delay.
To meet the withdrawal deadline, it is sufficient for you to send your communication concerning your exercise of the right of withdrawal before the withdrawal period has expired.
Effects of withdrawal
If you withdraw from this contract, we will reimburse to you all payments received from you, including the costs of delivery (except for the supplementary costs arising if you chose a type of delivery other than the least expensive type of standard delivery offered by us).
We may make a deduction from the reimbursement for loss in value of any goods supplied, if the loss is the result of unnecessary handling by you.
We will make the reimbursement without undue delay, and not later than 14 days after the day on which we are informed about your decision to withdraw from this contract.
We will make the reimbursement using the same means of payment as you used for the initial transaction, unless you have expressly agreed otherwise; in any event, you will not incur any fees as a result of such reimbursement.
We may withhold reimbursement until we have received the goods back, or you have supplied evidence of having sent back the goods, whichever is the earliest.
You shall send back the goods or hand them over to Shakespeare Book House, Rockford, Illinois, U.S.A., without undue delay and in any event not later than 14 days from the day on which you communicate your withdrawal from this contract to us. The deadline is met if you send back the goods before the period of 14 days has expired. You will have to bear the direct cost of returning the goods. You are only liable for any diminished value of the goods resulting from the handling other than what is necessary to establish the nature, characteristics and functioning of the goods.
Exceptions to the right of withdrawal
The right of withdrawal does not apply to:
- The delivery of newspapers, journals or magazines with the exception of subscription contracts; and
- The supply of digital content which is not supplied on a tangible medium (e.g. on a CD or DVD) if you accepted when you placed your order that we could start to deliver it, and that you could not withdraw once delivery had started.