Advertising & Sales Management

Arora Amit Verma Shweta

ISBN 10: 9382036083 ISBN 13: 9789382036081

Published by Black Prints, 2013

New Hardcover

From Majestic Books, Hounslow, United Kingdom Seller rating 4 out of 5 stars

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About this Item

pp. xii + 240 Illus. Seller Inventory # 25089818

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Synopsis:

This book represent a wide array of approaches to studying the relationship between advertising and sales. The chapters include both theoretical and empirical approaches and cover a broad spectrum of views about this relationship.

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Bibliographic Details

Title: Advertising & Sales Management
Publisher: Black Prints
Publication Date: 2013
Binding: Hardcover
Condition: New

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