Advertising, Promotion and Supplemental Aspects of Integrated Marketing Communication
Terence A. Shimp
ISBN 10: 0030352711 ISBN 13: 9780030352713
Published by South-Western College Pub, 2003
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About this Item
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Befriedigend/Good: Durchschnittlich erhaltenes Buch bzw. Schutzumschlag mit Gebrauchsspuren, aber vollständigen Seiten. / Describes the average WORN book or dust jacket that has all the pages present. Seller Inventory # M00030352711-G
Synopsis:
Emphasizing the importance of integrated marketing communications concepts in all aspects of an IMC program, this textbook discusses the role of IMC in brand-equity enhancement, the customer's perspective, product adoption and point-of-purchase advertising, advertising management, sales promotion ma
Synopsis: Emphasizing the importance of integrated marketing communications concepts in all aspects of an IMC program, this textbook discusses the role of IMC in brand-equity enhancement, the customer's perspective, product adoption and point-of-purchase advertising, advertising management, sales promotion ma
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Bibliographic Details
Title: Advertising, Promotion and Supplemental ...
Publisher: South-Western College Pub
Publication Date: 2003
Condition: good