Advertising and Promotion: An Integrated Marketing Communications Perspective (Irwin/Mcgraw-Hill Series in Marketing)

Belch, George E. Introduction to Advertising and Promotion,Belch, Michael A.,Belch, George E.

ISBN 10: 0256218994 ISBN 13: 9780256218992
Published by Richard D Irwin, 1997
Language: English
Condition: Used - Good Hardcover

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Used - Hardcover

Condition: Used - Good

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