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Introduction to Advertising and Promotion: An Integrated Marketing Communications Perspective - Hardcover
Synopsis
This text examines how advertisers need to communicate with consumers through the myriad outlets - print, radio, cable, satellite TV, and Internet - into the 21st century. It covers use of the Internet, global examples, marketing principles and real-world marketing communications campaigns.
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About the Author
George Belch is a professor and chairman of the Marketing department at San Diego State University. He received a B.S. in Marketing from Penn State University, an M.S. in Marketing from the University of Colorado and a Ph.D. in Marketing from the University of California, Los Angeles. He has published numerous articles in prominent journals
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Advertising and Promotion: An Integrated Marketing Communications Perspective (Irwin/Mcgraw-Hill Series in Marketing)
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Irwin Professional Publishing, 1997
ISBN 10: 0256218994
ISBN 13: 9780256218992
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Advertising and Promotion: An Integrated Marketing Communications Perspective (Irwin/Mcgraw-Hill Series in Marketing)
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Hardcover. Condition: Good. Connecting readers with great books since 1972! Used textbooks may not include companion materials such as access codes, etc. May have some wear or writing/highlighting. We ship orders daily and Customer Service is our top priority! Seller Inventory # S_424025126
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Advertising and Promotion: An Integrated Marketing Communications Perspective (Irwin/Mcgraw-Hill Series in Marketing)
Published by
Irwin Professional Publishing, 1997
ISBN 10: 0256218994
ISBN 13: 9780256218992
Used
Hardcover
Seller: Wonder Book, Frederick, MD, U.S.A.
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Condition: Very Good. Very Good condition. 4th edition. A copy that may have a few cosmetic defects. May also contain light spine creasing or a few markings such as an owner's name, short gifter's inscription or light stamp. NOT AVAILABLE FOR SHIPMENT OUTSIDE OF THE UNITED STATES. Seller Inventory # X09D-01357
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Introduction to Advertising and Promotion
Published by
McGraw-Hill School Education Group, 1997
ISBN 10: 0256218994
ISBN 13: 9780256218992
Used
Hardcover
Seller: Better World Books, Mishawaka, IN, U.S.A.
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Condition: Good. Pages intact with minimal writing/highlighting. The binding may be loose and creased. Dust jackets/supplements are not included. Stock photo provided. Product includes identifying sticker. Better World Books: Buy Books. Do Good. Seller Inventory # 3161262-6