Advertising: Principles and Practice

William Wells, John Burnett, Sandra Moriarty

ISBN 10: 0130152498 / ISBN 13: 9780130152497

Published by Pearson Higher Education, 1989

About this Item

: Este libro proporciona una base sólida de definiciones, conceptos y relaciones relevantes para la publicidad. Examina la publicidad como una parte integral de la estrategia de marketing. Se utilizan estudios de casos y ejemplos de audio y video de conceptos clave, y se dispone de un manual para el instructor. Escrito por William Wells, John Burnett y Sandra E. Moriarty, este libro es una herramienta valiosa para estudiantes y profesionales del campo de la publicidad. EAN: 9780130152497 Tipo: Libros Categoría: Negocios y Economía Título: Advertising: Principles and Practice Autor: William Wells| John Burnett| Sandra Moriarty Editorial: Prentice-Hall Idioma: en Páginas: 614 Formato: tapa blanda.

Seller Inventory # Happ-2024-06-14-92a1949b

Bibliographic Details

• Title: Advertising: Principles and Practice
• Publisher: Pearson Higher Education
• Publication Date: 1989
• Language: English
• ISBN 10: 0130152498
• ISBN 13: 9780130152497
• Binding: Soft cover
• Condition: Muy bueno

About this title

Synopsis

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-- <>An accessible and well-written approach to advertising.

 

Advertising tracks the changes in today’s dynamic world of media and marketing communication–as well as the implications of these changes to traditional practice–and presents them to readers through an accessible, well-written approach.

 

The ninth edition highlights the increasing importance of consumers as the driving force in today’s advertising strategies, social media, and the Internet evolution/revolution. It also includes an increased IMC and brand focus.

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