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Advertising: Principles and Practice - Softcover

 
9780130152497: Advertising: Principles and Practice
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-- <>An accessible and well-written approach to advertising.

 

Advertising tracks the changes in today’s dynamic world of media and marketing communication–as well as the implications of these changes to traditional practice–and presents them to readers through an accessible, well-written approach.

 

The ninth edition highlights the increasing importance of consumers as the driving force in today’s advertising strategies, social media, and the Internet evolution/revolution. It also includes an increased IMC and brand focus.

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  • PublisherPrentice-Hall
  • Publication date1989
  • ISBN 10 0130152498
  • ISBN 13 9780130152497
  • BindingPaperback
  • Number of pages614
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Wells, William, Burnett, John, Moriarty, Sandra
Published by Pearson Higher Education (1989)
ISBN 10: 0130152498 ISBN 13: 9780130152497
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