Advertising: Principles and Practice - Softcover

Wells, William; Etc.; Burnett, John; Moriarty, Sandra

Softcover

ISBN 10: 0130152498 ISBN 13: 9780130152497

Publisher: Prentice-Hall, 1989

Synopsis

ALERT: Before you purchase, check with your instructor or review your course syllabus to ensure that you select the correct ISBN. Several versions of Pearson's MyLab & Mastering products exist for each title, including customized versions for individual schools, and registrations are not transferable. In addition, you may need a CourseID, provided by your instructor, to register for and use Pearson's MyLab & Mastering products.

 

Packages

Access codes for Pearson's MyLab & Mastering products may not be included when purchasing or renting from companies other than Pearson; check with the seller before completing your purchase.

 

Used or rental books

If you rent or purchase a used book with an access code, the access code may have been redeemed previously and you may have to purchase a new access code.

 

Access codes

Access codes that are purchased from sellers other than Pearson carry a higher risk of being either the wrong ISBN or a previously redeemed code. Check with the seller prior to purchase.

 

-- <>An accessible and well-written approach to advertising.

 

Advertising tracks the changes in today’s dynamic world of media and marketing communication–as well as the implications of these changes to traditional practice–and presents them to readers through an accessible, well-written approach.

 

The ninth edition highlights the increasing importance of consumers as the driving force in today’s advertising strategies, social media, and the Internet evolution/revolution. It also includes an increased IMC and brand focus.

About this title

About the Author

 

Edition details

• Publisher: Prentice-Hall
• Publication date: 1989
• Language: English
• ISBN 10: 0130152498
• ISBN 13: 9780130152497
• Binding: Paperback
• Number of pages: 614