Advertising: Principles & Practice
Wells, William; Burnett, John; Moriarty, Sandra
Language: English
Published by Prentice Hall, 2000
- Hardcover
- Used
Condition: Used - Good
£ 2.30
Quantity: 1 available
Add to basketItem description from seller
Some play in spine, 562 pages, unmarked, no rips or tears. Good to very good copy.
Seller Inventory # 7887
- Title
- Advertising: Principles & Practice
- Author
- Wells, William; Burnett, John; Moriarty, Sandra
- Publisher
- Prentice Hall
- Publication year
- 2000
- Condition
- Good ++
- Binding
- Pictorial Hard Cover
- Language
- English
- ISBN 10
- 0130835714
- ISBN 13
- 9780130835710
- Item weight
- 54 ounces
- Seller catalogs
- Business
The theme of "advertising effectiveness" has been reinforced in this creative highly readable book through Effies-oriented vignettes, best practices boxes, ethics boxes, "Inside Story" boxes and practical tips. Hands-on EOC material and video cases featuring a hot NYC ad agency reinforce the real-world/industry perspective. A campaign example and media-buying simulation are new.
"Synopsis" may belong to another edition of this title.
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We have an on-line bookstore located in the shadow of the Sangre de Christo mountains in beautiful Taos, New Mexico. We have books in all catagories with a large selection in poetry and business. As of 12/13, we're contemplating a move down the road to equally lovely Santa Fe.
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