Advertising: Principles & Practice
Wells, William; Burnett, John; Moriarty, Sandra
Sold by Taos Books, Santa Fe, NM, U.S.A.
AbeBooks Seller since 4 March 2004
Used - Hardcover
Condition: Used - Good
Quantity: 1 available
Add to basketSold by Taos Books, Santa Fe, NM, U.S.A.
AbeBooks Seller since 4 March 2004
Condition: Used - Good
Quantity: 1 available
Add to basketSome play in spine, 562 pages, unmarked, no rips or tears. Good to very good copy.
Seller Inventory # 7887
The theme of "advertising effectiveness" has been reinforced in this creative highly readable book through Effies-oriented vignettes, best practices boxes, ethics boxes, "Inside Story" boxes and practical tips. Hands-on EOC material and video cases featuring a hot NYC ad agency reinforce the real-world/industry perspective. A campaign example and media-buying simulation are new.
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