Items related to Advertising: Principles and Practice
Synopsis
The theme of "advertising effectiveness" has been reinforced in this creative highly readable book through Effies-oriented vignettes, best practices boxes, ethics boxes, "Inside Story" boxes and practical tips. Hands-on EOC material and video cases featuring a hot NYC ad agency reinforce the real-world/industry perspective. A campaign example and media-buying simulation are new.
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Advertising: Principles & Practice
Seller: Taos Books, Santa Fe, NM, U.S.A.
Seller rating 4 out of 5 stars
Pictorial Hard Cover. Condition: Good ++. Some play in spine, 562 pages, unmarked, no rips or tears. Good to very good copy. Seller Inventory # 7887
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Advertising: Principles and Practice
Seller: HPB-Red, Dallas, TX, U.S.A.
Seller rating 5 out of 5 stars
hardcover. Condition: Good. Connecting readers with great books since 1972! Used textbooks may not include companion materials such as access codes, etc. May have some wear or writing/highlighting. We ship orders daily and Customer Service is our top priority! Seller Inventory # S_463254097
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Advertising: Principles and Practice
Published by
Prentice Hall (edition Subsequent), 1999
ISBN 10: 0130835714
ISBN 13: 9780130835710
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Hardcover
Seller: BooksRun, Philadelphia, PA, U.S.A.
Seller rating 5 out of 5 stars
Hardcover. Condition: Fair. Subsequent. The item might be beaten up but readable. May contain markings or highlighting, as well as stains, bent corners, or any other major defect, but the text is not obscured in any way. Seller Inventory # 0130835714-7-22
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Advertising : Principles and Practice
Seller: Better World Books Ltd, Dunfermline, United Kingdom
Seller rating 5 out of 5 stars
Condition: Good. 5th Edition. Pages intact with minimal writing/highlighting. The binding may be loose and creased. Dust jackets/supplements are not included. Stock photo provided. Product includes identifying sticker. Better World Books: Buy Books. Do Good. Seller Inventory # 17344300-20
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Advertising: Principles and Practice
Seller: Anybook.com, Lincoln, United Kingdom
Seller rating 5 out of 5 stars
Condition: Fair. This is an ex-library book and may have the usual library/used-book markings inside.This book has hardback covers. Clean from markings. In fair condition, suitable as a study copy. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,1550grams, ISBN:9780130835710. Seller Inventory # 8988188
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Advertising: Principles and Practice
Seller: Anybook.com, Lincoln, United Kingdom
Seller rating 5 out of 5 stars
Condition: Good. This is an ex-library book and may have the usual library/used-book markings inside.This book has hardback covers. Clean from markings In good all round condition. No dust jacket. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,1550grams, ISBN:9780130835710. Seller Inventory # 9619066
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Advertising: Principles & Practice, 5th
Published by
Prentice Hall, Upper Saddle River, NJ, 1999
ISBN 10: 0130835714
ISBN 13: 9780130835710
Used
Hardcover
Seller: a2zbooks, Burgin, KY, U.S.A.
Seller rating 5 out of 5 stars
Hardcover. Condition: As New. 5th Edition. Text has some marking, cover in very good condition. Quantity Available: 1. Category: Business, Finance & Marketing; Psychology & Psychiatry. ISBN: 0130835714. ISBN/EAN: 9780130835710. Pictures of this item not already displayed here available upon request. Inventory No: 1560732316. Seller Inventory # 1560732316
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Advertising: Principles & Practice, 5th
Published by
Prentice Hall, Upper Saddle River, NJ, 1999
ISBN 10: 0130835714
ISBN 13: 9780130835710
Used
Hardcover
Seller: a2zbooks, Burgin, KY, U.S.A.
Seller rating 5 out of 5 stars
Hardcover. Condition: Very Good. 5th Edition. Text has some highlighting, cover has some minor corner bumps. Quantity Available: 1. Category: Business, Finance & Marketing; Psychology & Psychiatry. ISBN: 0130835714. ISBN/EAN: 9780130835710. Pictures of this item not already displayed here available upon request. Inventory No: 1560732313. Seller Inventory # 1560732313
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Advertising: Principles & Practice, 5th
Published by
Prentice Hall, Upper Saddle River, NJ, 1999
ISBN 10: 0130835714
ISBN 13: 9780130835710
Used
Hardcover
Seller: a2zbooks, Burgin, KY, U.S.A.
Seller rating 5 out of 5 stars
Hardcover. Condition: Very Good. 5th Edition. Text has some marking, Cover has some minor corner bumps. Quantity Available: 1. Category: Business, Finance & Marketing; Psychology & Psychiatry. ISBN: 0130835714. ISBN/EAN: 9780130835710. Pictures of this item not already displayed here available upon request. Inventory No: 1560732318. Seller Inventory # 1560732318
Stock Image
Advertising: Principles & Practice, 5th
Published by
Prentice Hall, Upper Saddle River, NJ, 1999
ISBN 10: 0130835714
ISBN 13: 9780130835710
Used
Hardcover
Seller: a2zbooks, Burgin, KY, U.S.A.
Seller rating 5 out of 5 stars
Hardcover. Condition: Very Good. 5th Edition. Text has some marking, Cover has some minor corner bumps. Multiple copies available this title. Quantity Available: 3. Category: Business, Finance & Marketing; Psychology & Psychiatry. ISBN: 0130835714. ISBN/EAN: 9780130835710. Pictures of this item not already displayed here available upon request. Inventory No: 1560732314. Seller Inventory # 1560732314