The theme of "advertising effectiveness" has been reinforced in this creative highly readable book through Effies-oriented vignettes, best practices boxes, ethics boxes, "Inside Story" boxes and practical tips. Hands-on EOC material and video cases featuring a hot NYC ad agency reinforce the real-world/industry perspective. A campaign example and media-buying simulation are new.
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Book Description Prentice Hall, 1999. Hardcover. Book Condition: New. 5 Sub. Bookseller Inventory # DADAX0130835714
Book Description Book Condition: Brand New. Book Condition: Brand New. Bookseller Inventory # 97801308357101.0