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Bibliographic Details

Title: Advertising: Principles and Practice
Publisher: Prentice Hall
Publication Date: 1999
Language: English
ISBN 10: 0130835714
ISBN 13: 9780130835710
Binding: Hardcover
Condition: Very Good

About this title

Synopsis

The theme of "advertising effectiveness" has been reinforced in this creative highly readable book through Effies-oriented vignettes, best practices boxes, ethics boxes, "Inside Story" boxes and practical tips. Hands-on EOC material and video cases featuring a hot NYC ad agency reinforce the real-world/industry perspective. A campaign example and media-buying simulation are new.

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US TARIFFS ARE INCLUDED IN THE ITEM PRICE, WE NEED A SHIP TO PHONE NUMBER IF YOU ARE LOCATED IN THE USA.
HALCYON BOOKS, 266 LEE HIGH ROAD LONDON SE135PL TEL; 02083185500 EMAIL sales@halcyonbooks.co.uk

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US TARIFFS ARE INCLUDED IN THE ITEM PRICE, WE NEED A SHIP TO PHONE NUMBER IF YOU ARE LOCATED IN THE USA.
our address: HALCYON BOOKS, 266 LEE HIGH ROAD LONDON SE135PL TEL; 02083185500 EMAIL sales@halcyonbooks.co.uk

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