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Bibliographic Details

Title: Advertising & Imc: Principles And Practice, 11E
Publisher: PEARSON INDIA
Publication Date: 2021
Language: English
ISBN 10: 9390394937
ISBN 13: 9789390394937
Binding: Paperback
Edition: International Edition
Condition: NEW
Weight: 1.14 kilograms

About this title

Synopsis

APPROACH: An accessible and well-written approach to advertising.

Advertising tracks the changes in today’s dynamic world of media and marketing communication–as well as the implications of these changes to traditional practice–and presents them to readers through an accessible, well-written approach.

The ninth edition highlights the increasing importance of consumers as the driving force in today’s advertising strategies, social media, and the Internet evolution/revolution. It also includes an increased IMC and brand focus.

"About this title" may belong to another edition of this title.

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