Advertising and IMC Principles and Practice
Language: English
Published by Pearson Education Limited, EDIMBURGO, 2015
- Softcover
- Used
Seller: Biblioteca di Babele, Tarquinia, VT, ItalyBiblioteca di Babele
AbeBooks seller since January 18, 2016
Condition: Used - Fine
£ 4.34
Quantity: 1 available
Add to basketItem description from seller
Da revisionare INGLESE Decima edizione. Brossura in cartoncino, plastificata, illustrata ed in ottimo stato. Interno integro, pari a nuovo, riccamente illustrato da figure, grafici e tabelle. Numero pagine 669.
Seller Inventory # KNM0473
- Title
- Advertising and IMC Principles and Practice
- Author
- Sandra E. Moriarty
- Publisher
- Pearson Education Limited, EDIMBURGO
- Publication year
- 2015
- Condition
- OTTIMO USATO
- Binding
- Soft cover
- Language
- English
- ISBN 10
- 1292017392
- ISBN 13
- 9781292017396
- Edition
- X ED.
- Item weight
- 1.4 grams
- Seller catalogs
- MANUALI E GUIDE
For introductory courses in advertising
An accessible, well-written, and student-friendly approach to advertising.
Advertising tracks the changes in today’s dynamic world of media and marketing communication–as well as the implications of these changes to traditional practice–and presents them to students through an accessible, well-written approach. The Tenth edition highlights the increasing importance of consumers as the driving force in today’s advertising strategies, social media, and the Internet evolution/revolution. It also includes an increased IMC and brand focus.
Please note that the product you are purchasing does not include MyMarketingLab.
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Biblioteca di Babele
Tarquinia, VT, Italy
AbeBooks seller since January 18, 2016
Shipping rates from Italy to U.S.A.
| Item | 7 to 30 business days | 7 to 25 business days |
|---|---|---|
| First item | £ 35.41 | £ 37.94 |
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