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Synopsis
For introductory courses in advertising
An accessible, well-written, and student-friendly approach to advertising.
Advertising tracks the changes in today’s dynamic world of media and marketing communication–as well as the implications of these changes to traditional practice–and presents them to students through an accessible, well-written approach. The Tenth edition highlights the increasing importance of consumers as the driving force in today’s advertising strategies, social media, and the Internet evolution/revolution. It also includes an increased IMC and brand focus.
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Advertising & IMC: Principles and Practice, Global Edition
Published by
Pearson Education Limited, 2014
ISBN 10: 1292017392
ISBN 13: 9781292017396
Used
Paperback
Seller: WorldofBooks, Goring-By-Sea, WS, United Kingdom
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Paperback. Condition: Very Good. The book has been read, but is in excellent condition. Pages are intact and not marred by notes or highlighting. The spine remains undamaged. Seller Inventory # GOR007291446
Quantity: 2 available
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Advertising and IMC: Principles and Practice, Global Edition
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Advertising & IMC: Principles and Practice, Global Edition
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Paperback. Condition: Very Good. This book is in very good condition and will be shipped within 24 hours of ordering. The cover may have some limited signs of wear but the pages are clean, intact and the spine remains undamaged. This book has clearly been well maintained and looked after thus far. Money back guarantee if you are not satisfied. See all our books here, order more than 1 book and get discounted shipping. Seller Inventory # 6545-9781292017396
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Advertising & IMC: Principles and Practice, Global Edition
Seller: AwesomeBooks, Wallingford, United Kingdom
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Paperback. Condition: Very Good. Advertising & IMC: Principles and Practice, Global Edition This book is in very good condition and will be shipped within 24 hours of ordering. The cover may have some limited signs of wear but the pages are clean, intact and the spine remains undamaged. This book has clearly been well maintained and looked after thus far. Money back guarantee if you are not satisfied. See all our books here, order more than 1 book and get discounted shipping. Seller Inventory # 7719-9781292017396
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Advertising and IMC Principles and Practice
Published by
Pearson Education Limited, EDIMBURGO, 2015
ISBN 10: 1292017392
ISBN 13: 9781292017396
Used
Softcover
Seller: Biblioteca di Babele, Tarquinia, VT, Italy
Seller rating 5 out of 5 stars
Condition: OTTIMO USATO. X ED. INGLESE Decima edizione. Brossura in cartoncino, plastificata, illustrata ed in ottimo stato. Interno integro, pari a nuovo, riccamente illustrato da figure, grafici e tabelle. Numero pagine 669. Seller Inventory # KNM0473
Quantity: 1 available
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Advertising and IMC Principles and Practice, Global Edition
Published by
Pearson Education Limited, 2014
ISBN 10: 1292017392
ISBN 13: 9781292017396
Used
Paperback
Seller: Giant Giant, Reston, VA, U.S.A.
Seller rating 5 out of 5 stars
Paperback. Condition: Good. Good condition.May contain light marking/highlighting.Cover and pages may show some wear.Not Satisfied? Contact us to get a refund. Seller Inventory # AUS-39_3_142
Quantity: 1 available