Items related to Advertising & IMC: Principles and Practice, Global...
Synopsis
For introductory courses in advertising
An accessible, well-written, and student-friendly approach to advertising.
Advertising tracks the changes in today’s dynamic world of media and marketing communication–as well as the implications of these changes to traditional practice–and presents them to students through an accessible, well-written approach. The Tenth edition highlights the increasing importance of consumers as the driving force in today’s advertising strategies, social media, and the Internet evolution/revolution. It also includes an increased IMC and brand focus.
Please note that the product you are purchasing does not include MyMarketingLab.
MyMarketingLab
Join over 11 million students benefiting from Pearson MyLabs.
This title can be supported by MyMarketingLab, an online homework and tutorial system designed to test and build your understanding. Would you like to use the power of MyMarketingLab to accelerate your learning? You need both an access card and a course ID to access MyMarketingLab.
These are the steps you need to take:
1. Make sure that your lecturer is already using the system
Ask your lecturer before purchasing a MyLab product as you will need a course ID from them before you can gain access to the system.
2. Check whether an access card has been included with the book at a reduced cost
If it has, it will be on the inside back cover of the book.
3. If you have a course ID but no access code, you can benefit from MyMarketingLab at a reduced price by purchasing a pack containing a copy of the book and an access code for MyMarketingLab (ISBN:9781292056487)
4. If your lecturer is using the MyLab and you would like to purchase the product...
Go to www.MyMarketingLab.com to buy access to this interactive study programme.
For educator access, contact your Pearson representative. To find out who your Pearson representative is, visit www.pearsoned.co.uk/replocator
"synopsis" may belong to another edition of this title.
Buy New
View this item
£ 59.97
FREE shipping from U.S.A. to United Kingdom
Destination, rates & speedsOther Popular Editions of the Same Title
Search results for Advertising & IMC: Principles and Practice, Global...
Stock Image
Advertising & IMC: Principles and Practice, Global Edition
Published by
Pearson Education Limited, 2014
ISBN 10: 1292017392
ISBN 13: 9781292017396
Used
Paperback
Seller: WorldofBooks, Goring-By-Sea, WS, United Kingdom
Seller rating 5 out of 5 stars
Paperback. Condition: Very Good. The book has been read, but is in excellent condition. Pages are intact and not marred by notes or highlighting. The spine remains undamaged. Seller Inventory # GOR007291446
Quantity: 2 available
Seller Image
Advertising and IMC Principles and Practice
Published by
Pearson Education Limited, EDIMBURGO, 2015
ISBN 10: 1292017392
ISBN 13: 9781292017396
Used
Softcover
Seller: Biblioteca di Babele, Tarquinia, VT, Italy
Seller rating 5 out of 5 stars
Condition: OTTIMO USATO. X ED. INGLESE Decima edizione. Brossura in cartoncino, plastificata, illustrata ed in ottimo stato. Interno integro, pari a nuovo, riccamente illustrato da figure, grafici e tabelle. Numero pagine 669. Seller Inventory # KNM0473
Quantity: 1 available
International Edition
ADVERTISING & IMC: PRINCIPLES AND PRACTICE, GLOBAL EDITION
Published by
Pearson Education Limited, 2014
ISBN 10: 1292017392
ISBN 13: 9781292017396
New
Softcover
Seller: Romtrade Corp., STERLING HEIGHTS, MI, U.S.A.
Seller rating 5 out of 5 stars
Condition: New. Brand New. Soft Cover International Edition. Different ISBN and Cover Image. Priced lower than the standard editions which is usually intended to make them more affordable for students abroad. The core content of the book is generally the same as the standard edition. The country selling restrictions may be printed on the book but is no problem for the self-use. This Item maybe shipped from US or any other country as we have multiple locations worldwide. Seller Inventory # ABNR-216360
Quantity: 1 available
Seller Image
Advertising and IMC Principles and Practice, Global Edition
Published by
Pearson Education Limited, 2014
ISBN 10: 1292017392
ISBN 13: 9781292017396
Used
Paperback
Seller: Giant Giant, Reston, VA, U.S.A.
Seller rating 5 out of 5 stars
Paperback. Condition: Good. Good condition.May contain light marking/highlighting.Cover and pages may show some wear.Not Satisfied? Contact us to get a refund. Seller Inventory # AUS-39_3_142
Quantity: 1 available