INGLESE Decima edizione. Brossura in cartoncino, plastificata, illustrata ed in ottimo stato. Interno integro, pari a nuovo, riccamente illustrato da figure, grafici e tabelle. Numero pagine 669.

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Bibliographic Details

Title

Advertising and IMC Principles and Practice

Publisher

Pearson Education Limited, EDIMBURGO

Publication Date

2015

Language

English

ISBN 10

1292017392

ISBN 13

9781292017396

Binding

Soft cover

Edition

X ED.

Condition

OTTIMO USATO

Weight

1.4 grams

Seller catalogs

MANUALI E GUIDE

About this title

Synopsis

For introductory courses in advertising

An accessible, well-written, and student-friendly approach to advertising.

Advertising tracks the changes in today’s dynamic world of media and marketing communication–as well as the implications of these changes to traditional practice–and presents them to students through an accessible, well-written approach. The Tenth edition highlights the increasing importance of consumers as the driving force in today’s advertising strategies, social media, and the Internet evolution/revolution. It also includes an increased IMC and brand focus.

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