Advertising and IMC : Principles and Practice, 9th edition
Moriarty, Sandra E.; Mitchell, Nancy; Wells, William
Language: English
Published by Old Tappan, NJ, U.S.A.: Prentice Hall PTR, 2011
- Softcover
- New
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- Title
- Advertising and IMC : Principles and Practice, 9th edition
- Author
- Moriarty, Sandra E.; Mitchell, Nancy; Wells, William
- Publisher
- Old Tappan, NJ, U.S.A.: Prentice Hall PTR
- Publication year
- 2011
- Condition
- New
- Dust jacket
- New
- Binding
- Soft cover
- Language
- English
- ISBN 10
- 0132163640
- ISBN 13
- 9780132163644
- Edition
- 5th or later Edition
Advertising tracks the changes in today’s dynamic world of media and marketing communication–as well as the implications of these changes to traditional practice–and presents them to readers through an accessible, well-written approach.
The ninth edition highlights the increasing importance of consumers as the driving force in today’s advertising strategies, social media, and the Internet evolution/revolution. It also includes an increased IMC and brand focus.
"Synopsis" may belong to another edition of this title.
About the Author
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Sizzler Texts
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