Advertising & IMC: Principles and Practice, 9th Edition

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9780132163644: Advertising & IMC: Principles and Practice, 9th Edition

<>An accessible and well-written approach to advertising.

 

Advertising tracks the changes in today’s dynamic world of media and marketing communication–as well as the implications of these changes to traditional practice–and presents them to readers through an accessible, well-written approach.

 

The ninth edition highlights the increasing importance of consumers as the driving force in today’s advertising strategies, social media, and the Internet evolution/revolution. It also includes an increased IMC and brand focus.

"synopsis" may belong to another edition of this title.

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Moriarty, Sandra E.; Mitchell, Nancy; Wells, William
Published by Old Tappan, NJ, U.S.A.: Prentice Hall PTR (2011)
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Book Description Old Tappan, NJ, U.S.A.: Prentice Hall PTR, 2011. Soft cover. Book Condition: New. Dust Jacket Condition: New. 5th or later Edition. **INTERNATIONAL EDITION** Read carefully before purchase: This book is the international edition in mint condition with the different ISBN and book cover design (Exclude Chapter 3), the major content is printed in full English as same as the original North American edition. The book printed in black and white, generally send in twenty-four hours after the order confirmed. All shipments go through via USPS/UPS/DHL with tracking numbers. Great professional textbook selling experience and expedite shipping service. Bookseller Inventory # ABE-10787132514

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Book Description Paperback. Book Condition: New. Softcover Book, New Condition, Fast Shipping. Ready in Stock. 9th Edition. [Please Read Carefully Before Buying], This Is An International Edition. Printed In Black and White. , Book Cover And ISBN No May Be Different From US Edition. Restricted Sales Disclaimer Wordings Not For Sales In USA And Canada May Be Printed On The Cover Of The Book. Standard Shipping 7-14 Business Days. Expedited Shiping 4-8 Business Days. ***WE DO NOT ENTERTAIN BULK ORDERS.*** The Books May Be Ship From Overseas For Inventory Purpose. Bookseller Inventory # 333433

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