The Advertising Concept Book. This item is unavailable.
860 ratings by Goodreads
Language: English
Published by Thames & Hudson, 2008
- Softcover
- Used
Seller: ThriftBooks-Reno, Reno, NV, U.S.A.ThriftBooks-Reno
5-star seller
AbeBooks seller since May 25, 2012
Unavailable
Softcover
Condition: Used - Good
£ 6.33
Item description from seller
Pages can have notes/highlighting. Spine may show signs of wear. ~ ThriftBooks: Read More, Spend Less.
Seller Inventory # G0500287384I3N00
- Title
- The Advertising Concept Book
- Author
- Pete Barry
- Publisher
- Thames & Hudson
- Publication year
- 2008
- Condition
- Good
- Dust jacket
- No Jacket
- Binding
- Paperback
- Language
- English
- ISBN 10
- 0500287384
- ISBN 13
- 9780500287385
- Item weight
- 2.15 pounds
A former advertising designer at Ogilvy London counsels advertising professionals on how to make a successful ad by focusing on its basic messages rather than its special effects, in a guide that covers such topics as copywriting, media strategies, and the qualities of the industry's most successful campaigns. Original.
"Synopsis" may belong to another edition of this title.
About the Author
Pete Barry began his career as an art director in London. He works as a copywriter in New York and teaches Advertising Design at Syracuse University. His most recent awards include a Gold Clio and an AIGA, and he was winner of the Pentagon Memorial Competition.
"About the title" may belong to another edition of this title.
Search results for The Advertising Concept Book
There are 13 more copies of this bookView all results