Advertising Campaign Strategy : A Guide to Marketing Communication Plans. This item is unavailable.
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Language: English
Published by Cengage South-Western, 2005
- Softcover
- Used
Seller: Better World Books, Mishawaka, IN, U.S.A.Better World Books
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Softcover
Condition: Used - Very good
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Pages intact with possible writing/highlighting. Binding strong with minor wear. Dust jackets/supplements may not be included. Stock photo provided. Product includes identifying sticker. Better World Books: Buy Books. Do Good.
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- Title
- Advertising Campaign Strategy : A Guide to Marketing Communication Plans
- Author
- Parente, Donald
- Publisher
- Cengage South-Western
- Publication year
- 2005
- Condition
- Very Good
- Binding
- Soft cover
- Language
- English
- ISBN 10
- 0324322712
- ISBN 13
- 9780324322712
- Edition
- 4th Edition.
- Item weight
- 1.257 pounds
- Dimensions
- N/A
How do you orchestrate the next great advertising campaign? Find out with ADVERTISING CAMPAIGN STRATEGY: A GUIDE TO MARKETING COMMUNICATION PLANS. Inside you'll see step-by-step how to take a great idea through the complete advertising process. And because it's focused on campaigns, ADVERTISING CAMPAIGN STRATEGY: A GUIDE TO MARKETING COMMUNICATION PLANS is loaded with the tips you'll need to succed in the class now and get your project chosen in the future.
"Synopsis" may belong to another edition of this title.
About the Author
Don Parente is a retired Professor of Advertising from Middle Tennessee State University.
"About the title" may belong to another edition of this title.