Items related to Advertising Campaign Strategy: A Guide to Marketing...
Synopsis
How do you orchestrate the next great advertising campaign? Find out with ADVERTISING CAMPAIGN STRATEGY: A GUIDE TO MARKETING COMMUNICATION PLANS. Inside you'll see step-by-step how to take a great idea through the complete advertising process. And because it's focused on campaigns, ADVERTISING CAMPAIGN STRATEGY: A GUIDE TO MARKETING COMMUNICATION PLANS is loaded with the tips you'll need to succed in the class now and get your project chosen in the future.
"synopsis" may belong to another edition of this title.
Review
1. Advertising from a Marketing Communications Perspective. 2. The Research Foundation I: Understanding Clients and Consumers. 3. The Research Foundation II: Market, Product, and Competitive Analyses. 4. Appraising Opportunities and Setting Objectives. 5. Building the Marketing Communication Strategy. 6. Developing a Creative Strategy that Moves People. 7. Media Strategy and Tactics. 8. Integrated Communications. 9. Enhancing the Marketing Communication Mix. 10. Evaluating the Effectiveness of the Campaign. 11. Preparing the Plans Book. 12. Preparing a Winning Presentation.
Synopsis
This textbook describes the process of developing a marketing communication plan for a client, and discusses tools for analyzing the company and the consumer, choosing the message strategy, building the brand, setting media objectives, and designing sales promotions. The fourth edition adds a section on marketing in the digital video recorder envir
"About this title" may belong to another edition of this title.
- PublisherSouth-Western College Pub
- Publication date2005
- ISBN 10 0324322712
- ISBN 13 9780324322712
- BindingPaperback
- LanguageEnglish
- Edition number4
- Number of pages432
Other Popular Editions of the Same Title
Search results for Advertising Campaign Strategy: A Guide to Marketing...
Stock Image
Advertising Campaign Strategy: A Guide to Marketing Communication Plans
Seller: Jenson Books Inc, Logan, UT, U.S.A.
Seller rating 5 out of 5 stars
paperback. Condition: Good. This item shows signs of wear from consistent use, but it remains in good condition and works perfectly. All pages and cover are intact , but may have aesthetic issues such as small tears, bends, scratches, and scuffs. Spine may also show signs of wear. Pages may include some notes and highlighting. May include "From the library of" labels. Satisfaction Guaranteed. Seller Inventory # 4BQG530021DU_ns
Quantity: 1 available
Stock Image
Advertising Campaign Strategy: A Guide to Marketing Communication Plans
Published by
Cengage Learning (edition 4), 2005
ISBN 10: 0324322712
ISBN 13: 9780324322712
Used
Paperback
Seller: BooksRun, Philadelphia, PA, U.S.A.
Seller rating 5 out of 5 stars
Paperback. Condition: Fair. 4. Ship within 24hrs. Satisfaction 100% guaranteed. APO/FPO addresses supported. Seller Inventory # 0324322712-7-1
Quantity: 1 available
Stock Image
Advertising Campaign Strategy: A Guide to Marketing Communication Plans
Published by
Cengage Learning (edition 4), 2005
ISBN 10: 0324322712
ISBN 13: 9780324322712
Used
Paperback
Seller: BooksRun, Philadelphia, PA, U.S.A.
Seller rating 5 out of 5 stars
Paperback. Condition: Good. 4. Ship within 24hrs. Satisfaction 100% guaranteed. APO/FPO addresses supported. Seller Inventory # 0324322712-11-1
Quantity: 1 available
Stock Image
Advertising Campaign Strategy: A Guide to Marketing Communication Plans
Seller: Wrigley Books, Austin, TX, U.S.A.
Seller rating 5 out of 5 stars
Paperback. Condition: good. Used items may not include media like access codes or CDs. Fast shipping! Expedited orders take 1-3 business days! Media mail may take up to 5 business days. Seller Inventory # 3C-9780324322712-G
Quantity: 2 available
Stock Image
Advertising Campaign Strategy: A Guide To Marketing Communication Plans
Seller: a2zbooks, Burgin, KY, U.S.A.
Seller rating 4 out of 5 stars
Softcover. Condition: Good. Fourth Edition. Used in good condition. The book has some liquid soiling along the bottom corner of the book and inside the cover. Pages do not appear to be stuck together. Text appears to have multiple markings. The binding is tight. Cover has wear, scuffs, dings, creases, bookstore stickers, corner bumps and dings. Multiple copies available this title. Quantity Available: 2. Shipped Weight: Under 1 kilo. Category: Education; ISBN: 0324322712. ISBN/EAN: 9780324322712. Pictures of this item not already displayed here available upon request. Inventory No: 1561053543. Seller Inventory # 1561053543
Quantity: 2 available
Stock Image
Advertising Campaign Strategy: A Guide To Marketing Communication Plans
Seller: a2zbooks, Burgin, KY, U.S.A.
Seller rating 4 out of 5 stars
Softcover. Condition: Good. Fourth Edition. Used in good condition. Text appears to have multiple markings. The binding is tight. Cover has wear, scuffs, dings, creases, bookstore stickers, corner bumps and dings. Multiple copies available this title. Quantity Available: 6. Shipped Weight: Under 1 kilo. Category: Education; ISBN: 0324322712. ISBN/EAN: 9780324322712. Pictures of this item not already displayed here available upon request. Inventory No: 1561053542. Seller Inventory # 1561053542
Quantity: 6 available
Stock Image
Advertising Campaign Strategy: A Guide To Marketing Communication Plans
Seller: a2zbooks, Burgin, KY, U.S.A.
Seller rating 4 out of 5 stars
Softcover. Condition: Good. Fourth Edition. Used in good condition. Text appears to be clean. The binding is tight. Cover has wear, scuffs, dings, creases, bookstore stickers, corner bumps and dings. Multiple copies available this title. Quantity Available: 2. Shipped Weight: Under 1 kilo. Category: Education; ISBN: 0324322712. ISBN/EAN: 9780324322712. Pictures of this item not already displayed here available upon request. Inventory No: 1561053541. Seller Inventory # 1561053541
Quantity: 2 available
Stock Image
Advertising Campaign Strategy: A Guide to Marketing Communication Plans
Seller: Toscana Books, AUSTIN, TX, U.S.A.
Seller rating 5 out of 5 stars
Paperback. Condition: new. Excellent Condition.Excels in customer satisfaction, prompt replies, and quality checks. Seller Inventory # Scanned0324322712
Quantity: 1 available