Advances in Blockchain Research and Cryptocurrency Behaviour
Language: English
Published by De Gruyter, 2024
- Softcover
- New
Seller: AHA-BUCH GmbH, Einbeck, GermanyAHA-BUCH GmbH
AbeBooks seller since August 14, 2006
Condition: New
£ 61.07
Quantity: 1 available
Add to basketItem description from seller
Neuware - This book presents an edited collection of chapters from academic and industry expert contributors focusing on the directions of blockchain cryptocurrency from leading authorities in their field providing the cutting-edge and timely insights in the world of cryptocurrency behaviour. Whether you are a researcher, a portfolio manager, financial adviser, or nvesting novice, this book will provide you with thought provoking perceptions and insights. It will bring you fully up to date on the consumer issues, trends, and challenges in the world of blockchain crypto behaviour equipping you to understand and meet current challenges to come. Advances in Blockchain Research and Cryptocurrency Behaviour provides an interesting and thought-provoking insight into blockchain and cryptocurrency behaviours and is filled with new insights into: Consumer adoption and behaviour; digital currency innovations; blockchain technology and governance; sustainability and environmental impact; branding and resilience and investing in blockchain. The culmination of many decades of investing experience and academic research, this book makes complex issues interesting and logical.…
Seller Inventory # 9783110995596
- Title
- Advances in Blockchain Research and Cryptocurrency Behaviour
- Author
- Carolyn Strong
- Publisher
- De Gruyter
- Publication year
- 2024
- Condition
- Neu
- Binding
- Taschenbuch
- Language
- English
- ISBN 10
- 311099559X
- ISBN 13
- 9783110995596
- Item weight
- 601 grams
- Dimensions
- 240x170x36 mm
This book presents an edited collection of chapters from academic and industry expert contributors focusing on the directions of blockchain cryptocurrency from leading authorities in their field providing the cutting-edge and timely insights in the world of cryptocurrency behaviour.
Whether you are a researcher, a portfolio manager, financial adviser, or investing novice, this book will provide you with thought provoking perceptions and insights. It will bring you fully up to date on the consumer issues, trends, and challenges in the world of blockchain crypto behaviour equipping you to understand and meet current challenges to come.
This text provides an interesting and thought-provoking insight into blockchain and cryptocurrency behaviours and is filled with new insights into: Consumer adoption and behaviour; digital currency innovations; blockchain technology and governance; sustainability and environmental impact; branding and resilience and investing in blockchain.
The culmination of many decades of investing experience and academic research, Advances in Blockchain Research and Cryptocurrency Behaviour makes complex issues interesting and logical.
"Synopsis" may belong to another edition of this title.
About the Author
Carolyn Strong is a Professor of Marketing at Cardiff Business School where she teaches marketing with a focus on ethical, environmental, and social issues. She is the long-standing Editor-in-Chief of the Journal of Strategic Marketing.
Brett A. S. Martin (Ph. D.) is Professor of marketing at QUT Business School in Australia. His research examines consumer behavior, retailing, advertising and tourism including both quantitative and qualitative work.
Polymeros Chrysochou is a Professor of Marketing at the Department of Management, Aarhus University, Denmark. He is also a Research Fellow at the Ehrenberg-Bass Institute for Marketing Science at the University of South Australia.
"About the title" may belong to another edition of this title.
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