Ads, Fads, and Consumer Culture: Advertising's Impact on American Character and Society
Berger, Arthur Asa
ISBN 10: 0742554449 ISBN 13: 9780742554443
Published by Rowman & Littlefield Publishers, 2007
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About this Item
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Item in good condition. Textbooks may not include supplemental items i.e. CDs, access codes etc. Seller Inventory # 00043192280
Synopsis:
Now in its third edition, the popular "Ads, Fads, and Consumer Culture" is an engaging cultural studies critique of advertising and its impacts on American society. Arthur Asa Berger looks at marketing strategies, sex and advertising, consumer culture, political advertising, and communication theory and process to give an accessible overview of advertising in America. The new edition features updated examples and new theoretical material, including expanded discussions on critical analysis methods, sexuality in advertising, global advertising, and neuromarketing.
About the Author: \Arthur Asa Berger is professor emeritus of broadcast and electronic communication arts at San Francisco State University.
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Bibliographic Details
Title: Ads, Fads, and Consumer Culture: ...
Publisher: Rowman & Littlefield Publishers
Publication Date: 2007
Binding: Soft cover
Condition: Good
Edition: 3rd Edition
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Ads, Fads, and Consumer Culture: Advertising's Impact on American Character and Society
Published by
Rowman & Littlefield Publishers, 2007
ISBN 10: 0742554449
ISBN 13: 9780742554443
Used
paperback
Seller: HPB-Emerald, Dallas, TX, U.S.A.
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paperback. Condition: Very Good. Connecting readers with great books since 1972! Used books may not include companion materials, and may have some shelf wear or limited writing. We ship orders daily and Customer Service is our top priority! Seller Inventory # S_439418825
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Ads, Fads, and Consumer Culture: Advertising's Impact on American Character and Society
Published by
Rowman & Littlefield Publishers, 2007
ISBN 10: 0742554449
ISBN 13: 9780742554443
Used
paperback
Seller: HPB Inc., Dallas, TX, U.S.A.
Seller rating 5 out of 5 stars
paperback. Condition: Very Good. Connecting readers with great books since 1972! Used books may not include companion materials, and may have some shelf wear or limited writing. We ship orders daily and Customer Service is our top priority! Seller Inventory # S_423135048
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Ads, Fads, and Consumer Culture : Advertising's Impact on American Character and Society
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ISBN 10: 0742554449
ISBN 13: 9780742554443
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Ads, Fads, and Consumer Culture : Advertising's Impact on American Character and Society
Published by
Rowman & Littlefield Publishers, Incorporated, 2007
ISBN 10: 0742554449
ISBN 13: 9780742554443
Used
Softcover
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Condition: Very Good. 3 Edition. Former library book; may include library markings. Used book that is in excellent condition. May show signs of wear or have minor defects. Seller Inventory # 17297167-20
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Ads, Fads, and Consumer Culture: Advertising's Impact on American Character and Society
Published by
Rowman & Littlefield Publishers, 2007
ISBN 10: 0742554449
ISBN 13: 9780742554443
Used
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Ads, Fads, and Consumer Culture: Advertising's Impact on American Character and Society
Published by
Rowman & Littlefield Publishers, 2007
ISBN 10: 0742554449
ISBN 13: 9780742554443
Used
Softcover
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Condition: Good. Your purchase helps support Sri Lankan Children's Charity 'The Rainbow Centre'. Ex-library, so some stamps and wear, but in good overall condition. Our donations to The Rainbow Centre have helped provide an education and a safe haven to hundreds of children who live in appalling conditions. Seller Inventory # Z1-K-006-01493
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Ads, Fads, and Consumer Culture: Advertising'S Impact On American Character and Society
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