Adoption of Innovations: Comparing the Imitation and the Threshold Models (Foundations and Trends(r) in Marketing)

Heiman, Amir; McWilliams, Bruce P; Zilberman, David

ISBN 10: 1638280207 ISBN 13: 9781638280200
Published by Now Publishers (edition ), 2022
Language: English
Condition: Used - Very good Soft cover

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Used - Soft cover

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