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Adoption of Innovations: Comparing the Imitation and the Threshold Models (Foundations and Trends® in Marketing) - Softcover
Synopsis
Adoption of Innovations reviews the Bass model and its new generation extensions as well as the alternative approach – the threshold model, which analyzes an individual’s decision whether, and to what extent, to use a new technology given economic conditions. The authors show that the threshold model has a notable advantage in incorporating marketing tools that are targeted to and/or aim at reducing risk. This monograph describes the two models. It shows how they relate to each other, and then discusses how marketing tools, and in particular marketing tools that are designed to reduce risk, can be incorporated into each of the two models.
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Adoption of Innovations: Comparing the Imitation and the Threshold Models (Foundations and Trends(r) in Marketing)
Published by
Now Publishers (edition ), 2022
ISBN 10: 1638280207
ISBN 13: 9781638280200
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Paperback
Seller: BooksRun, Philadelphia, PA, U.S.A.
Seller rating 5 out of 5 stars
Paperback. Condition: Very Good. It's a well-cared-for item that has seen limited use. The item may show minor signs of wear. All the text is legible, with all pages included. It may have slight markings and/or highlighting. Seller Inventory # 1638280207-8-1
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Adoption of Innovations : Comparing the Imitation and the Threshold Models
Seller: Buchpark, Trebbin, Germany
Seller rating 5 out of 5 stars
Condition: Hervorragend. Zustand: Hervorragend | Sprache: Englisch | Produktart: Bücher | Adoption of Innovations reviews the Bass model and its new generation extensions as well as the alternative approach - the threshold model, which analyzes an individual's decision whether, and to what extent, to use a new technology given economic conditions. The authors show that the threshold model has a notable advantage in incorporating marketing tools that are targeted to and/or aim at reducing risk. This monograph describes the two models. It shows how they relate to each other, and then discusses how marketing tools, and in particular marketing tools that are designed to reduce risk, can be incorporated into each of the two models. Seller Inventory # 38982616/1