Adding Value (RLE Marketing): Brands and Marketing in Food and Drink (Routledge Library Editions: Marketing)

Language: English

Published by Routledge, 2014

1138793663 / 9781138793668

Series: Book 8 of 28 - Routledge Library Editions: Marketing

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An international group of scholars, drawn from the United States, Europe and Australia and from a number of academic disciplines, explores the history of marketing in the food and drink industries, focusing on the meaning of brands, the ways in which they add value and the surrounding business strategies. Editor(s): Jones, Geoffrey G; Morgan, Nicholas J. Series: Routledge Library Editions: Marketing. Num Pages: 368 pages, black & white illustrations. BIC Classification: KJS. Category: (UP) Postgraduate, Research & Scholarly; (UU) Undergraduate. Dimension: 234 x 156 x 28. Weight in Grams: 589. . 2014. 1st Edition. hardcover. . . . . Books ship from the US and Ireland.

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Title
Adding Value (RLE Marketing): Brands and Marketing in Food and Drink (Routledge Library Editions: Marketing)
Author
. Ed(s): Jones, Geoffrey G; Morgan, Nicholas J.
Publisher
Routledge
Publication year
2014
Condition
New
Binding
Hardcover
Language
English
ISBN 10
1138793663
ISBN 13
9781138793668
Series
Book 8 of 28: Routledge Library Editions: Marketing

Kennys Bookstore

Olney, MD, U.S.A.

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